At what enterprise value was CISION acquired in 2019?

During the acquisition of CISION by PLATINUM EQUITY in 2019, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 1b - 4b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.1x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of CISION when it was acquired by PLATINUM EQUITY?

The estimated EV/EBITDA multiple for CISION is in the range of 5x - 12x. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.1x. Join our community for free to access full valuation data and industry trends.

When was CISION acquired by PLATINUM EQUITY?

CISION was acquired by PLATINUM EQUITY in 2019.

What was the revenue of CISION at the time of the deal?

The revenue of CISION at the time of the deal is estimated to be in the range of 450M - 900M USD. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of CISION during the acquisition?

CISION's EBITDA is estimated to be in the range of 250M - 500M USD. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the CISION acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the CISION deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.platinumequity.com/news/cision-ltd-announces-agreement-to-be-acquired-by-an/

← DATABASE

Home Database TMT (Tech, Media, Telecom)CISION

10/2019

CISION acquired by PLATINUM EQUITY

UNITED STATES Software / MarTech EV 1b - 4b USD

Context

Platinum Equity entered into a definitive agreement to acquire all outstanding shares of Cision Ltd. for $10.00 per share in cash. The board unanimously approved the deal, which included a "go-shop" period until November 12, 2019. The acquisition was aimed at taking Cision private to allow for long-term strategic investments and innovation in earned media management without the quarterly pressures of public markets. Affiliates of GTCR, holding 34% of the shares, signed a voting agreement in favor of the deal.

CISION, which reported an EBITDA margin of LOGIN in 2019, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.1x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Cision is a global leader in software and services for public relations, communication, and media intelligence.

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Other operations with CISION

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
02/2026	CISION	TRAJAAN	FRANCE	Software	Cision acquired 100% of Trajaan to integrate advanced search intelligence and LLM analysis into its media intelligence suite. The deal follows a competitive process involving three potential buyers. The transaction provides an exit for the founders and business angels (who invested EUR650k in 2023). Trajaan will retain operational autonomy within Cision to leverage the group's massive distribution network. The valuation includes performance-based earn-outs over the coming years.

REFERENCES

Valuation range: EV 1b - 4b USD

Revenue range: 450M - 900M USD

EBITDA range: 250M - 500M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CISION by PLATINUM EQUITY are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Acquirer: platinum equity