BREVO acquired by OAKLEY CAPITAL INVESTMENTS
Context
The SaaS customer relationship management software provider welcomes Oakley and General Atlantic alongside its long-standing clients Bridgepoint and Bpifrance. The company also announces the departure of Partech, which had been a customer for 8 years.
BREVO, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (13.7x).
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Target
Brevo operates as a global provider of a comprehensive customer engagement platform, specializing in marketing automation, digital relationship management, and omni-channel communication infrastructure. Founded in Paris in 2012, the company's software-as-a-service (SaaS) business model relies on a scalable, subscription-based recurring revenue framework tailored to meet the needs of a massive global user base exceeding 600,000 customers. The cloud-native platform serves as a centralized hub that unifies email marketing, SMS broadcasting, customer relationship management (CRM) workflows, and automated marketing funnels into a single, cohesive user interface.
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REFERENCES
Valuation range: EV 1b - 4b EUR
Revenue range: 150M - 250M EUR
EBITDA range: 25M - 50M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: oakley capital investments