mynth
12/2025

BREVO acquired by OAKLEY CAPITAL INVESTMENTS

FRANCE Software / MarTech EV €1–10bn

Context

The SaaS customer relationship management software provider welcomes Oakley and General Atlantic alongside its long-standing clients Bridgepoint and Bpifrance. The company also announces the departure of Partech, which had been a customer for 8 years.

BREVO, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of Above 20x, a level significantly higher than the average currently observed in the TMT (Tech, Media, Telecom) sector (14.6x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Brevo operates as a global provider of a comprehensive customer engagement platform, specializing in marketing automation, digital relationship management, and omni-channel communication infrastructure. Founded in Paris in 2012, the company's software-as-a-service (SaaS) business model relies on a scalable, subscription-based recurring revenue framework tailored to meet the needs of a massive global user base exceeding 600,000 customers. The cloud-native platform serves as a centralized hub that unifies email marketing, SMS broadcasting, customer relationship management (CRM) workflows, and automated marketing funnels into a single, cohesive user interface.

Ent. Value

€1–10bn

Equity Value

[members only]

Multiples

EV / Revenue

4x–10x

EV / EBITDA

Above 20x

EV / EBIT

[members only]

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2024
€150–250M
€25–50M
[members only]
2023
€150–250M
€25–50M
[members only]

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REFERENCES

Valuation range: EV €1–10bn

Revenue range: €150–250M

EBITDA range: €25–50M

EV/Revenue range: 4x - 10x

EV/EBITDA range: Above 20x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BREVO by OAKLEY CAPITAL INVESTMENTS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: oakley capital investments