Context

Harvest has successfully finalized the acquisition of 100% of the share capital of Firstance, following its previous international expansion into the DACH region. The strategic rationale for this transaction is to create a unified European WealthTech champion by merging Harvest’s leading position in wealth management software with Firstance’s dominant digital distribution platform for life insurance. This alliance allows the combined entity to offer a comprehensive, cross-border technological suite to financial institutions across more than 30 jurisdictions. By entering the Italian market, Harvest significantly scales its geographical footprint and diversifies its product offering into the private insurance vertical. The integration aims to leverage human and technological synergies to meet the rising demand for sovereign European financial software solutions, providing a highly differentiated and sophisticated digital experience for wealth management professionals and their end-clients across the continent.

Target

Founded in 2010, Firstance is a premier European WealthTech platform specializing in the digital distribution of private life insurance products. The company’s business model is built on its proprietary technological suite, which automates complex subscription and policy management workflows for institutional distributors and insurance carriers. Its value proposition centers on the seamless integration of high-end financial services with digital transparency, connecting a vast network of private banks, family offices, and asset managers to leading international insurers. Strategically, the organization serves as a critical infrastructure layer in the private insurance market, managing significant assets across multiple European jurisdictions. By digitizing highly regulated financial processes, the company enables sophisticated wealth management professionals to deliver tailored investment solutions while ensuring operational efficiency and regulatory compliance across diverse legal frameworks.