HIPTO
Acquired by
FOUNDERS
HIPTO acquired by FOUNDERS
Target
HIPTO
Acquirer
FOUNDERS
Context
The founders of Hipto bought back their independence from Olyn (Gimv-backed holding). The transaction values Hipto at ~EUR20M. Concurrently, Hipto completed its first build-up by acquiring Zone ADSL&Fibre, a telecom comparison platform. The goal is to reach EUR100M in revenue within 2 years by shifting value toward intentional and qualified leads in a post-cold calling era.
HIPTO, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the 13.1x average currently observed in the TMT (Tech, Media, Telecom) sector.
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Target
A leading European MarTech specialized in "conversational lead generation." Hipto uses proprietary technology to capture high-intent leads on social media and qualify them for major brands across various sectors (Insurance, Energy, Telecoms).
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with HIPTO
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