ALLIANCE ETIQUETTES acquired by CHEQUERS

Alliance Etiquettes has strengthened its foothold in the Italian market with the acquisition of Gruppo Samorani. This transaction represents the group's second major build-up in Italy, following the purchase of Tonutti Tecniche Grafiche in late 2022. By acquiring the three entities of the Samorani group (Samorani, Etica's, and Procom) from the founding family, Alliance Etiquettes adds approximately EUR12 million in revenue to its top line. The deal marks the group's fourth acquisition in 2024 alone (following Berjon, L’Eperon, and L’Enclos in France) and fits its strategy of consolidating the fragmented Southern European label market. It also diversifies the group's service offering into broader packaging and communication solutions for the Italian food sector.

Alliance Etiquettes has completed its eighth external growth operation since 2015 with the acquisition of 100% of the share capital of 5 Sept Etiquette. This strategic transaction significantly reinforces the group's presence in the Southeastern France region (Provence / Rhone Valley), a critical area for premium wine production. The deal integrates a company with unique digital know-how and a complementary client portfolio. While the financial terms were not disclosed, the acquisition adds EUR12 million in revenue to Alliance Etiquettes, further consolidating its position as a market leader. The founder of 5 Sept Etiquette, Patrick Wack, exits the business following this transaction.

Alliance Etiquettes has finalized a transformative transaction by integrating Groupe Etienne, a significant competitor based in the Loire Valley. This deal represents a major milestone in the consolidation of the French label market. By combining Alliance Etiquettes' existing operations with Groupe Etienne's six production sites, the new entity becomes the undisputed French leader in wine labels. Under the terms of the agreement, Activa Capital remains the majority shareholder with 60% of the new entity, while the management teams of both Alliance Etiquettes and Groupe Etienne hold the remaining 40%. The financial investors previously backing Groupe Etienne (LT Capital, Sodero Gestion, Alliance Entreprendre) have fully exited their positions.

Following the integration of NS Etiquettes, Alliance Etiquettes has finalized its second build-up operation with the acquisition of Maumy. Ideally situated in the Bordeaux region, this transaction reinforces the group's dominance in its core historical territory. Xavier Sinsou, the company's manager, will continue to lead operations at the La Reole site and is expected to acquire a minority stake in the Alliance Etiquettes platform in the near future.

Alliance Etiquettes has completed its first external growth operation since its formation with the acquisition of 100% of NS Etiquettes. This transaction expands the group's geographical footprint into Brittany, a key region for the French food industry, and diversifies its end-markets beyond wine into general agri-food and spirits. Under the terms of the deal, Bruno Quaesaet, the owner and manager of NS Etiquettes, has sold his entire stake to the platform. Simultaneously, he has reinvested a portion of the proceeds to become a minority shareholder in the wider Alliance Etiquettes group, ensuring management continuity and alignment of interests.