GRUPPO SAMORANI acquired by ALLIANCE ETIQUETTES
Context
Alliance Etiquettes has strengthened its foothold in the Italian market with the acquisition of Gruppo Samorani. This transaction represents the group's second major build-up in Italy, following the purchase of Tonutti Tecniche Grafiche in late 2022. By acquiring the three entities of the Samorani group (Samorani, Etica's, and Procom) from the founding family, Alliance Etiquettes adds approximately EUR12 million in revenue to its top line. The deal marks the group's fourth acquisition in 2024 alone (following Berjon, L’Eperon, and L’Enclos in France) and fits its strategy of consolidating the fragmented Southern European label market. It also diversifies the group's service offering into broader packaging and communication solutions for the Italian food sector.
The acquisition of Gruppo Samorani is part of the growth strategy of Alliance Etiquettes, which already has several external growth operations under its belt, notably 5 Sept Etiquette in 2020.
GRUPPO SAMORANI, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Industry & Manufacturing sector (11.8x).
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Target
Based in the Emilia-Romagna region of Italy, Gruppo Samorani is a diversified graphic arts and labeling specialist. The group comprises three distinct subsidiaries: Samorani, Etica s, and Procom. Historically family-owned, it serves a loyal client base primarily in the short-circuit agri-food sector. Beyond traditional adhesive label printing, Samorani distinguishes itself by offering a wider range of complementary services, including packaging design, merchandising, and brand communication strategies.
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REFERENCES
Revenue range: 5M - 25M EUR
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Target: gruppo samorani
Acquirer: alliance etiquettes