ADEVINTA SPAIN acquired by EQT PARTNERS
Context
Adevinta’s Spanish classifieds business has been acquired by EQT AB. The transaction concludes a multi‑month process that began after Adevinta announced its intention to divest the Spanish unit to sharpen its focus on core European markets. The sale includes the six operating platforms—Infojobs, Fotocasa, Habitaclia, Milanuncios, coches.net and motos.net—together with associated technology assets, staff and commercial contracts. The agreement was signed in July 2025 and follows earlier strategic moves by Adevinta to streamline its portfolio and by EQT to deepen its exposure to the consumer internet sector. EQT’s rationale centers on consolidating its position in the online classifieds market by adding a diversified set of high‑traffic platforms with strong brand recognition in Spain. The firm intends to apply its “local with locals” operating model, leveraging digital expertise and cross‑border synergies to accelerate user growth and monetisation. By integrating the acquired assets with existing portfolio companies, EQT aims to enhance data analytics capabilities, optimise advertising inventory and expand premium service offerings for professional users. Post‑completion, EQT plans to retain the existing management teams while introducing operational best practices to improve platform performance. Expected outcomes include increased traffic, higher conversion rates for paid listings, and the rollout of unified technology infrastructure across the six marketplaces. The acquisition is projected to strengthen EQT’s competitive standing in the European classifieds landscape and generate incremental value through scale economies and enhanced product innovation.
ADEVINTA SPAIN, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Adevinta Spain operates a portfolio of six digital marketplaces that connect users with employment opportunities, residential property listings, and vehicle transactions. The job-search platform Infojobs aggregates postings from employers and recruitment agencies, offering subscription packages for enhanced visibility. Fotocasa and Habitaclia provide searchable databases of residential and rental properties, monetising through premium listings and advertising services targeted at real estate professionals. Milanuncios serves as a general classifieds portal for a broad range of second‑hand goods, while coches.net and motos.net specialize in automotive and motorcycle listings, generating revenue from dealer subscriptions and featured ad placements. The platforms are accessed via web and mobile applications, supporting a user base that includes private sellers, professional dealers, and corporate recruiters across Spain. The business model combines free basic listings for private individuals with paid promotion options for commercial users, supplemented by data‑driven advertising.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 1b - 4b EUR
EBITDA range: 100M - 200M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: eqt partners