ADEVINTA SPAIN acquired by EQT PARTNERS

Adevinta’s Spanish classifieds business has been acquired by EQT AB. The transaction concludes a multi‑month process that began after Adevinta announced its intention to divest the Spanish unit to sharpen its focus on core European markets. The sale includes the six operating platforms—Infojobs, Fotocasa, Habitaclia, Milanuncios, coches.net and motos.net—together with associated technology assets, staff and commercial contracts. The agreement was signed in July 2025 and follows earlier strategic moves by Adevinta to streamline its portfolio and by EQT to deepen its exposure to the consumer internet sector. EQT’s rationale centers on consolidating its position in the online classifieds market by adding a diversified set of high‑traffic platforms with strong brand recognition in Spain. The firm intends to apply its “local with locals” operating model, leveraging digital expertise and cross‑border synergies to accelerate user growth and monetisation. By integrating the acquired assets with existing portfolio companies, EQT aims to enhance data analytics capabilities, optimise advertising inventory and expand premium service offerings for professional users. Post‑completion, EQT plans to retain the existing management teams while introducing operational best practices to improve platform performance. Expected outcomes include increased traffic, higher conversion rates for paid listings, and the rollout of unified technology infrastructure across the six marketplaces. The acquisition is projected to strengthen EQT’s competitive standing in the European classifieds landscape and generate incremental value through scale economies and enhanced product innovation.