VIBE acquired by WALMART

Walmart has entered into an agreement to acquire Vibe, a leading connected TV advertising specialist founded by French entrepreneurs Arthur Querou and Franck Tetzlaff. The transaction, which is subject to customary regulatory approvals, is part of Walmart's strategy to bolster its advertising capabilities and accelerate the growth of its retail media ecosystem. This acquisition enables Walmart to gain a cutting-edge technology platform in the connected TV segment, a critical advertising channel for brands seeking to combine targeting, performance measurement, and access to massive audiences. The acquisition complements Walmart Connect's existing capabilities, the company's advertising division, as well as the media assets acquired through the purchase of Vizio. Together, these platforms will allow Walmart to offer brands comprehensive advertising solutions that span the entire consumer journey, from video campaign exposure to purchase. For Vibe, the deal marks a significant milestone following a period of rapid growth in the North American market. By joining Walmart, the company will gain privileged access to one of the world's largest transactional databases and a vast network of advertisers. This combination is expected to drive product innovation, enhance advertising targeting capabilities, and expand the adoption of performance-oriented connected TV campaigns. The founders and teams of Vibe are expected to integrate into Walmart's organization to continue developing the platform. This move will enable Walmart to further strengthen its position in the rapidly evolving advertising landscape, while Vibe will benefit from the resources and expertise of a global retail leader.