HEDOSOPHIA invests in VIBE

Vibe, a young adtech company, has just completed a new $50 million funding round led by British fund Hedosophia, with participation from existing investors such as Elaia and Singular, as well as notable angel investors Nik Storonsky (Revolut) and Ilkka Paananen (Supercell). Founded three years ago by Arthur Querou and Franck Tetzlaff, Vibe has quickly established itself as a leading player in the connected TV (CTV) advertising space, a rapidly growing segment in the US, where it now generates all of its revenue. Headquartered in New York and boasting a team of around 150 employees, the company connects its solutions to over 500 channels and apps, including Roku, Disney+, and Paramount+. The platform offers advertisers a self-service tool to launch and optimize CTV ad campaigns, enhanced with AI-powered features for ad content creation. It also leverages a database of 120 million profiles, enabling precise targeting and performance marketing capabilities. Having recently achieved profitability, Vibe expects to exceed $100 million in revenue by 2025, up from $46 million in 2024. The company has a clear ambition: to reach $1 billion in recurring revenue by 2028 and become the global leader in CTV, a burgeoning ad market estimated to be worth tens of billions of dollars.