HEDOSOPHIA invests in VIBE
Context
Vibe, a young adtech company, has just completed a new $50 million funding round led by British fund Hedosophia, with participation from existing investors such as Elaia and Singular, as well as notable angel investors Nik Storonsky (Revolut) and Ilkka Paananen (Supercell). Founded three years ago by Arthur Querou and Franck Tetzlaff, Vibe has quickly established itself as a leading player in the connected TV (CTV) advertising space, a rapidly growing segment in the US, where it now generates all of its revenue. Headquartered in New York and boasting a team of around 150 employees, the company connects its solutions to over 500 channels and apps, including Roku, Disney+, and Paramount+. The platform offers advertisers a self-service tool to launch and optimize CTV ad campaigns, enhanced with AI-powered features for ad content creation. It also leverages a database of 120 million profiles, enabling precise targeting and performance marketing capabilities. Having recently achieved profitability, Vibe expects to exceed $100 million in revenue by 2025, up from $46 million in 2024. The company has a clear ambition: to reach $1 billion in recurring revenue by 2028 and become the global leader in CTV, a burgeoning ad market estimated to be worth tens of billions of dollars.
VIBE, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.4x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2022 by French entrepreneurs Arthur Querou and Franck Tetzlaff, Vibe is a cutting-edge advertising platform specializing in Connected TV (CTV), a rapidly growing segment driven by the rise of streaming and shifting media consumption habits. The company has developed a proprietary technology that enables advertisers to purchase, manage, and measure ad campaigns across leading streaming platforms with the same ease and efficiency as they would on search engines or social media. Positioned at the intersection of adtech, digital television, and artificial intelligence, Vibe bridges the gap between advertisers and premium ad inventory offered by top TV channels and apps. Its self-service platform democratizes access to a medium traditionally reserved for large corporations, allowing small to medium-sized enterprises (SMEs) to launch targeted campaigns with flexible budgets. Additionally, the company offers AI-powered automation and content creation tools to streamline the design and optimization of ad content, making it easier for advertisers to produce high-performing ads.
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Historical Financials (USD)
Other operations with VIBE
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 06/2026 | WALMART | VIBE | UNITED STATES | Software | Walmart has entered into an agreement to acquire Vibe, a leading connected TV advertising specialist founded by French entrepreneurs Arthur Querou and Franck Tetzlaff. The transaction, which is subject to customary regulatory approvals, is part of Walmart's strategy to bolster its advertising capabilities and accelerate the growth of its retail media ecosystem |
REFERENCES
Valuation range: EV 300M - 700M USD
Revenue range: 100M - 200M USD
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: vibe
Acquirer: hedosophia