Context

Bonnier Capital significantly increased its stake in Vertiseit to become the company’s largest shareholder, holding approximately 18% of the capital. This strategic investment served as the primary financing engine for Vertiseit’s simultaneous acquisition of its competitor, Visual Art. By enabling this "Buy-and-Build" transaction, Bonnier Capital transformed Vertiseit from a high-growth SaaS specialist into a dominant European Adtech platform with a consolidated revenue of nearly SEK 700 million. The deal ensures long-term institutional backing for Vertiseit’s "2025-2032" growth plan, which aims to reach SEK 1 billion in ARR. As part of the agreement, Bonnier Capital’s CEO joined the board of directors to actively guide the group's international expansion and retail media monetization strategy.

Target

Vertiseit is a leading platform company within the Digital In-store sector, offering specialized In-store Experience Management (IXM) through its core platforms, Grassfish and Dise. The company focuses on helping global brands—including Marks & Spencer, Bosch, and Volkswagen—create seamless customer journeys by integrating digital content into physical store locations. Vertiseit follows an aggressive "Buy-and-Build" strategy to consolidate the fragmented digital signage market, aiming to become the global leader in the sector. Its operational model is centered on high-margin Annual Recurring Revenue (ARR) from its SaaS stack, supported by a unified back-end platform known as IXM Grid that streamlines technical integration for large-scale retail networks.