At what enterprise value was VERTISEIT acquired in 2024?

During the acquisition of VERTISEIT by BONNIER CAPITAL in 2024, the transaction's Enterprise Value is estimated to be in the range of 1b - 4b SEK.

What was the EV/EBITDA of VERTISEIT when it was acquired by BONNIER CAPITAL?

The estimated EV/EBITDA multiple for VERTISEIT is in the range of Above 20x.

When was VERTISEIT acquired by BONNIER CAPITAL?

VERTISEIT was acquired by BONNIER CAPITAL in 2024.

What was the revenue of VERTISEIT at the time of the deal?

The revenue of VERTISEIT at the time of the deal is estimated to be in the range of 250M - 500M SEK.

What was the EBITDA of VERTISEIT during the acquisition?

VERTISEIT's EBITDA is estimated to be in the range of 50M - 100M SEK.

How is the data for the VERTISEIT acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the VERTISEIT deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://bonniercapital.se/news/vertiseit-acquires-visual-art-and-bonnier-capital-becomes-the-largest-shareholder/

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Home Database TMT (Tech, Media, Telecom)VERTISEIT

10/2024

VERTISEIT acquired by BONNIER CAPITAL

SWEDEN Software / MarTech EV 1b - 4b SEK

Context

Bonnier Capital significantly increased its stake in Vertiseit to become the company’s largest shareholder, holding approximately 18% of the capital. This strategic investment served as the primary financing engine for Vertiseit’s simultaneous acquisition of its competitor, Visual Art. By enabling this "Buy-and-Build" transaction, Bonnier Capital transformed Vertiseit from a high-growth SaaS specialist into a dominant European Adtech platform with a consolidated revenue of nearly SEK 700 million. The deal ensures long-term institutional backing for Vertiseit’s "2025-2032" growth plan, which aims to reach SEK 1 billion in ARR. As part of the agreement, Bonnier Capital’s CEO joined the board of directors to actively guide the group's international expansion and retail media monetization strategy.

VERTISEIT, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

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Target

Vertiseit is a leading platform company within the Digital In-store sector, offering specialized In-store Experience Management (IXM) through its core platforms, Grassfish and Dise. The company focuses on helping global brands—including Marks & Spencer, Bosch, and Volkswagen—create seamless customer journeys by integrating digital content into physical store locations. Vertiseit follows an aggressive "Buy-and-Build" strategy to consolidate the fragmented digital signage market, aiming to become the global leader in the sector. Its operational model is centered on high-margin Annual Recurring Revenue (ARR) from its SaaS stack, supported by a unified back-end platform known as IXM Grid that streamlines technical integration for large-scale retail networks.

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Other operations with VERTISEIT

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
10/2024	VERTISEIT	VISUAL ART SWEDEN	SWEDEN	MarTech

REFERENCES

Valuation range: EV 1b - 4b SEK

Revenue range: 250M - 500M SEK

EBITDA range: 50M - 100M SEK

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of VERTISEIT by BONNIER CAPITAL are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Acquirer: bonnier capital