Bonnier Capital significantly increased its stake in Vertiseit to become the company’s largest shareholder, holding approximately 18% of the capital. This strategic investment served as the primary financing engine for Vertiseit’s simultaneous acquisition of its competitor, Visual Art. By enabling this "Buy-and-Build" transaction, Bonnier Capital transformed Vertiseit from a high-growth SaaS specialist into a dominant European Adtech platform with a consolidated revenue of nearly SEK 700 million. The deal ensures long-term institutional backing for Vertiseit’s "2025-2032" growth plan, which aims to reach SEK 1 billion in ARR. As part of the agreement, Bonnier Capital’s CEO joined the board of directors to actively guide the group's international expansion and retail media monetization strategy.

VERTISEIT, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN as high as the average currently observed in the TMT (Tech, Media, Telecom) sector (12.8x).

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