At what enterprise value was VISUAL ART SWEDEN acquired in 2024?

During the acquisition of VISUAL ART SWEDEN by VERTISEIT in 2024, the transaction's Enterprise Value is estimated to be in the range of 300M - 700M SEK.

What was the EV/EBITDA of VISUAL ART SWEDEN when it was acquired by VERTISEIT?

The estimated EV/EBITDA multiple for VISUAL ART SWEDEN is in the range of 10x - 18x.

When was VISUAL ART SWEDEN acquired by VERTISEIT?

VISUAL ART SWEDEN was acquired by VERTISEIT in 2024.

What was the revenue of VISUAL ART SWEDEN at the time of the deal?

The revenue of VISUAL ART SWEDEN at the time of the deal is estimated to be in the range of 250M - 500M SEK.

What was the EBITDA of VISUAL ART SWEDEN during the acquisition?

VISUAL ART SWEDEN's EBITDA is estimated to be in the range of 25M - 50M SEK.

How is the data for the VISUAL ART SWEDEN acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the VISUAL ART SWEDEN deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://vertiseit.com/mfn_news/vertiseit-acquires-visual-art-and-bonnier-capital-becomes-the-the-largest-shareholder-of-the-company-through-a-directed-share-issue/

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Home Database TMT (Tech, Media, Telecom)VISUAL ART SWEDEN

10/2024

VISUAL ART SWEDEN acquired by VERTISEIT

SWEDEN Software / MarTech EV 300M - 700M SEK

Context

Vertiseit acquired 100% of the outstanding shares in Visual Art. This transformative transaction significantly expands Vertiseit's global footprint, particularly in the Nordics, UK, and North America, while increasing its total Annual Recurring Revenue (ARR) by over 40% to SEK 254 million. A key component of the deal was the entry of Bonnier Capital as the new lead shareholder in Vertiseit, holding a 17.7% stake. Visual Art will continue to operate as an independent brand within the group, focusing on technical synergies between its Azure-based software and Vertiseit's IXM Grid back-end.

VISUAL ART SWEDEN, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (15.3x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Visual Art is a pioneer and leading global player in the Digital Signage and Retail Media industry. Founded in 1997, the company specializes in providing cloud-based software, consultancy, and concept design for digital in-store experiences. In 2024, the organization manages approximately 75,000 software licenses across 39 countries, maintaining a particularly strong presence in the Quick Service Restaurant (QSR), Convenience, and Grocery sectors. Its award-winning Azure-based technology platform serves marquee global clients such as McDonald’s, Subway, Lego, and 7-Eleven. With a workforce of 120 employees across eight countries, including a strategic office in Chicago, USA, the company has established itself as a critical partner for brands seeking to bridge the gap between digital communication and physical retail environments.

Ent. Value

Equity Value

Multiples

EV / Revenue

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EV / EBIT

Historical Financials (SEK)

Year

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2023

2022

Similar deals in Software

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
11/2024	SOGELINK	NETISYS	FRANCE	Industry-Specific Software
11/2024	CREDIT MUTUEL EQUITY	TOPSOLID	FRANCE	Engineering & Design Software
10/2024	TOMRA	C-TRACE	GERMANY	Industry-Specific Software
10/2024	BONNIER CAPITAL	VERTISEIT	SWEDEN	MarTech
10/2024	VAISALA	NEVIS TECHNOLOGY	UNITED KINGDOM	Industry-Specific Software
10/2024	SAGARD	FUTUR MASTER	FRANCE	Supply Chain & Ops
10/2024	PERMIRA	SQUARESPACE	UNITED STATES	Software
10/2024	CAPZA	JVS GROUP	FRANCE	Industry-Specific Software
10/2024	SESA GROUP	SMART ENGINEERING	GERMANY	Engineering & Design Software
10/2024	VERALTO CORPORATION	TRACEGAINS	UNITED STATES	Industry-Specific Software

REFERENCES

Valuation range: EV 300M - 700M SEK

Revenue range: 250M - 500M SEK

EBITDA range: 25M - 50M SEK

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of VISUAL ART SWEDEN by VERTISEIT are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: visual art sweden