Context

Vertiseit acquired 100% of the outstanding shares in Visual Art. This transformative transaction significantly expands Vertiseit's global footprint, particularly in the Nordics, UK, and North America, while increasing its total Annual Recurring Revenue (ARR) by over 40% to SEK 254 million. A key component of the deal was the entry of Bonnier Capital as the new lead shareholder in Vertiseit, holding a 17.7% stake. Visual Art will continue to operate as an independent brand within the group, focusing on technical synergies between its Azure-based software and Vertiseit's IXM Grid back-end.

Target

Visual Art is a pioneer and leading global player in the Digital Signage and Retail Media industry. Founded in 1997, the company specializes in providing cloud-based software, consultancy, and concept design for digital in-store experiences. In 2024, the organization manages approximately 75,000 software licenses across 39 countries, maintaining a particularly strong presence in the Quick Service Restaurant (QSR), Convenience, and Grocery sectors. Its award-winning Azure-based technology platform serves marquee global clients such as McDonald’s, Subway, Lego, and 7-Eleven. With a workforce of 120 employees across eight countries, including a strategic office in Chicago, USA, the company has established itself as a critical partner for brands seeking to bridge the gap between digital communication and physical retail environments.