Trubar acquired by ETi Gıda

Securing an additional gross annual revenue of $100m, ETi Gıda executed a definitive agreement to acquire a 100% equity stake in TRUBAR. Officially announced in February 2026 from Miami, this cross-border transaction commands a total enterprise value of $100–350M, structured entirely as an all-cash buyout with absolutely no deferred earn-out provisions attached to the share transfer. By integrating the fast-growing protein bar brand into its broader corporate ecosystem, the acquiring Turkish holding company establishes a formidable strategic bridgehead within the North American consumer market. The execution of this outright acquisition provides ETi Gıda with an agile, clean-label portfolio that directly aligns with shifting international dietary trends toward functional snacking. For TRUBAR, absorbing the manufacturing capabilities, operational expertise, and extensive corporate infrastructure of its new parent company immediately unlocks fresh avenues for accelerated international expansion beyond its domestic borders. Following the formal close of the share purchase agreement, the existing executive leadership and founding team of TRUBAR will remain firmly in place to direct day-to-day commercial operations, ensuring strict continuity in brand vision and product quality. This structural integration strategy allows the buyer to harness established localized consumer loyalty while deploying its vast industrial scale to optimize production efficiencies and expand the brand's global distribution footprint. The corporate consolidation merges an emerging disruptor with a legacy industrial operator, effectively positioning both entities to capture a larger share of the evolving worldwide nutritional marketplace. By finalizing this un-leveraged cash transaction, ETi Gıda definitively scales its corporate exposure to the next generation of better-for-you food segments on a global scale.