TRAJAAN
Acquired by
CISION
TRAJAAN acquired by CISION
Target
TRAJAAN
Acquirer
CISION
Context
Cision acquired 100% of Trajaan to integrate advanced search intelligence and LLM analysis into its media intelligence suite. The deal follows a competitive process involving three potential buyers. The transaction provides an exit for the founders and business angels (who invested EUR650k in 2023). Trajaan will retain operational autonomy within Cision to leverage the group's massive distribution network. The valuation includes performance-based earn-outs over the coming years.
The transaction values TRAJAAN at an EV/Revenue multiple of LOGIN.
This transaction is part of the TMT (Tech, Media, Telecom) industry, which currently tracks an average EBITDA multiple of 13.1x since the beginning of 2026, 4.7% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2021, Trajaan is a French start-up providing a consumer intent analysis platform. The solution analyzes search engine queries, social media trends, and Large Language Model (LLM) outputs to detect emerging consumer behaviors. The platform is used by 60+ blue-chip clients, including LVMH, Sanofi, Nestle, and the French government, to conduct real-time market research and reputation monitoring.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with TRAJAAN
mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.