TRAJAAN acquired by CISION
Context
Cision acquired 100% of Trajaan to integrate advanced search intelligence and LLM analysis into its media intelligence suite. The deal follows a competitive process involving three potential buyers. The transaction provides an exit for the founders and business angels (who invested EUR650k in 2023). Trajaan will retain operational autonomy within Cision to leverage the group's massive distribution network. The valuation includes performance-based earn-outs over the coming years.
TRAJAAN, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2021, Trajaan is a French start-up providing a consumer intent analysis platform. The solution analyzes search engine queries, social media trends, and Large Language Model (LLM) outputs to detect emerging consumer behaviors. The platform is used by 60+ blue-chip clients, including LVMH, Sanofi, Nestle, and the French government, to conduct real-time market research and reputation monitoring.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 10M - 30M EUR
Revenue range: 0M - 5M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).