mynth
← DATABASE
11/2021

SUN COMMUNITIES takes majority stake in PARK HOLIDAYS

UNITED KINGDOM Hospitality & Leisure / Hospitality EV 500M - 1.5b GBP

Context

Sun Communities has entered into a definitive agreement to acquire Park Holidays UK, the second-largest operator of holiday parks in the UK, marking the company's entry into the British market for leisure and vacation homes. The US-based group is acquiring a portfolio of holiday communities primarily located in popular coastal areas in southern England. The acquisition represents a natural extension of Sun Communities' business and is in line with its international expansion strategy. It provides a premier growth platform in a still-fragmented UK market, while further diversifying the company's geographic footprint. Following the acquisition, Park Holidays will retain its existing management team, led by CEO Jeff Sills, who will continue to oversee the company's operational management after the transaction is completed. This managerial continuity is expected to enable the company to build on its organic and external growth strategy, which has been in place in recent years. The deal is based on the complementary business models of the two companies, both of which specialize in operating residential and leisure communities. Sun Communities plans to leverage its experience in the North American market to accelerate the development of the UK platform and strengthen its presence in a sector that is experiencing sustained demand for staycations and vacation homes.

Historically, the company has undergone several LBOs, notably led by Caledonia Investments in 2013 and Icg in 2016. This succession of buyouts highlights the high attractiveness of the company's business model.

PARK HOLIDAYS, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

Park Holidays UK, headquartered in Hastings, operates a portfolio of holiday parks across the United Kingdom, providing a range of caravan and lodge stays, glamping options, camping facilities, and pitches for caravans and lodges, as well as the opportunity to purchase a secondary residence. Established in the 1980s, the organization underwent significant expansion in 2001 with the acquisition of ten parks from Haven Holidays, enabling it to extend its presence into Dorset, Hampshire, Essex, and Suffolk. The parks offer a variety of amenities, including leisure facilities, clubs, swimming pools, sports facilities, and luxury holiday accommodations. In recent years, the organization has undertaken substantial renovation work, focusing on enhancing its infrastructure, clubs, and accommodations to bolster its service offerings. The company's economic model generates revenue from three primary streams: the sale of static caravans to private owners, site fees paid by these owners, and the rental of holiday stays to vacationers.

Ent. Value

LOGIN

Equity Value

LOGIN

Multiples

EV / Revenue

LOGIN

EV / EBITDA

LOGIN

EV / EBIT

LOGIN

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2021
LOGIN
LOGIN
LOGIN
2020
LOGIN
LOGIN
LOGIN

Other operations with PARK HOLIDAYS

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
DateAcquirerTargetCountrySectorDeal Context
05/2026AERMONTPARK HOLIDAYSUNITED KINGDOMHospitality & Leisure

Aermont Capital has entered into an agreement to acquire Park Holidays, the UK-based holiday park and leisure home business of Sun Communities. The transaction encompasses all assets through which the US group operates in the UK, marking Sun Communities' exit from this market. This divestment is part of Sun Communities' strategy to refocus on its core manufactured housing and recreational vehicle businesses in North America. For the seller, the deal enables a simplification of its asset portfolio and concentration of resources on priority markets. Meanwhile, Aermont Capital is acquiring a leading platform in the UK holiday park market, benefiting from an established asset portfolio and significant presence in a sector characterized by high barriers to entry and consolidation opportunities. The transaction provides the investor with a solid foundation to support future growth and pursue expansion in the UK market.

12/2016ICGPARK HOLIDAYSUNITED KINGDOMHospitality & Leisure

The sale of Park Holidays UK by Caledonia Investments occurs after a 3-year holding period, during which the holiday park network underwent substantial expansion, growing from 23 to 26 establishments. This secondary buyout enables Intermediate Capital Group to enter the still highly fragmented UK outdoor hospitality market, with the goal of consolidating independent operators and modernizing existing infrastructure. Financing provided by the new majority shareholder will be crucial in supporting this expansion strategy, aimed at bolstering Park Holidays UK's market position. The current management team, comprising Jeff Sills, Al Loch, Tony Clish, and Adrian Fawcett, will remain in place to execute this plan, tasked with implementing initiatives to enhance profitability at each location and transform the operator into a national platform. This transaction also marks the realization of a profitable investment for Caledonia, which generated a significant net return during the holding period, with a total return on investment of 44% and a multiple of 2.9 times its investment, driven by robust operational performance, including EBITDA growth from £20m to £36.5m.

11/2013CALEDONIA INVESTMENTSPARK HOLIDAYSUNITED KINGDOMHospitality & Leisure

Caledonia Investments has successfully completed a capital restructuring of Park Holidays, acquiring a majority stake in the holiday park operator. This transaction is part of a strategic plan to support the company's growth, which generated an EBITDA of over £20 million for the year ended December 31, 2012. Park Holidays boasts a portfolio of 23 holiday parks, comprising 21 freehold and 2 leasehold properties, located in southern England. The acquisition was funded through a combination of equity (£88 million) and bank debt (£90 million), provided by a syndicate of banks including RBS, HSBC, Lloyds Bank, Barclays Bank, and Santander, with an additional £10 million facility available for future investments and acquisitions. The existing management team, consisting of Jeff Sills, Al Loch, and Tony Clish, who originally acquired the business in 2006 with the support of Graphite Capital, will remain in place to drive the company's next phase of development. This transaction will enable Park Holidays to continue its expansion, including targeted acquisitions, and strengthen its market position.

REFERENCES

Valuation range: EV 500M - 1.5b GBP

EBITDA range: 50M - 100M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PARK HOLIDAYS by SUN COMMUNITIES are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).