Sun Communities takes majority stake in Park Holidays

UNITED KINGDOM Hospitality & Leisure / Hospitality EV £500M–1.5bn

Context

Sun Communities has entered into a definitive agreement to acquire Park Holidays UK, the second-largest operator of holiday parks in the UK, marking the company's entry into the British market for leisure and vacation homes. The US-based group is acquiring a portfolio of holiday communities primarily located in popular coastal areas in southern England. The acquisition represents a natural extension of Sun Communities' business and is in line with its international expansion strategy. It provides a premier growth platform in a still-fragmented UK market, while further diversifying the company's geographic footprint. Following the acquisition, Park Holidays will retain its existing management team, led by CEO Jeff Sills, who will continue to oversee the company's operational management after the transaction is completed. This managerial continuity is expected to enable the company to build on its organic and external growth strategy, which has been in place in recent years. The deal is based on the complementary business models of the two companies, both of which specialize in operating residential and leisure communities. Sun Communities plans to leverage its experience in the North American market to accelerate the development of the UK platform and strengthen its presence in a sector that is experiencing sustained demand for staycations and vacation homes.

In the past, the company had already been the subject of several LBOs, notably led by Caledonia Investments in 2013 and ICG in 2016. This succession of buyouts highlights the strong attractiveness of the company's business model.

Park Holidays, which reported an EBITDA margin of [members only] in 2021, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, standing directly in line with the average observed in the Retail & Consumer sector (12.7x in 2021).

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Target

Park Holidays UK, headquartered in Hastings, operates a portfolio of holiday parks across the United Kingdom, providing a range of caravan and lodge stays, glamping options, camping facilities, and pitches for caravans and lodges, as well as the opportunity to purchase a secondary residence. Established in the 1980s, the organization underwent significant expansion in 2001 with the acquisition of ten parks from Haven Holidays, enabling it to extend its presence into Dorset, Hampshire, Essex, and Suffolk. The parks offer a variety of amenities, including leisure facilities, clubs, swimming pools, sports facilities, and luxury holiday accommodations. In recent years, the organization has undertaken substantial renovation work, focusing on enhancing its infrastructure, clubs, and accommodations to bolster its service offerings. The company's economic model generates revenue from three primary streams: the sale of static caravans to private owners, site fees paid by these owners, and the rental of holiday stays to vacationers.

Ent. Value

£500M–1.5bn

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

10x–18x

EV / EBIT

[members only]

Historical Financials (GBP)

Year

Rev

EBITDA

EBIT

2021

2020

Other operations with Park Holidays

Other operations with Park Holidays
Date	Acquirer	Target	Country	Sector
05/2026	AERMONT	PARK HOLIDAYS	UNITED KINGDOM	Hospitality
12/2016	ICG	PARK HOLIDAYS	UNITED KINGDOM	Hospitality
11/2013	CALEDONIA INVESTMENTS	PARK HOLIDAYS	UNITED KINGDOM	Hospitality

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11/2021	RESTAURANT BRANDS	FIREHOUSE SUBS	UNITED STATES	Restaurants / Chains
10/2021	ACCOR HOTELS	SBE ENTERTAINMENT GROUP	UNITED STATES	Hotels & Accommodation
10/2021	PAI PARTNERS	EUROPEAN CAMPING GROUP (ECG)	FRANCE	Hotels & Accommodation
09/2021	BAIN CAPITAL	GAIL’S (BREAD HOLDINGS)	UNITED KINGDOM	Restaurants / Chains
08/2021	HYATT	APPLE LEISURE GROUP	UNITED STATES	Hotels & Accommodation
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04/2021	INFRAVIA CAPITAL	SANDAYA	FRANCE	Hotels & Accommodation
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REFERENCES

Valuation range: EV £500M–1.5bn

EBITDA range: £50–100M

EV/EBITDA range: 10x - 18x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Park Holidays by Sun Communities are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

FAQ

What transaction does this page cover?

This page covers the acquisition of a majority stake in Park Holidays, a British company specialised in Hospitality, by Sun Communities in 2021. This followed a prior holding cycle initiated by ICG in December 2016, before ownership was subsequently transferred to Aermont in May 2026 (see dedicated deal pages for details).

How was the acquisition of Park Holidays by Sun Communities valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the £500M–1.5bn band and its EV/EBITDA multiple within the 10x - 18x range. Exact figures are available to members.

What was Park Holidays’s EBITDA at the time of the deal?

At the time of the transaction, Park Holidays’s EBITDA was estimated within the £50–100M bracket (FY 2021). Detailed financial figures are available to members.

How does the valuation of Park Holidays compare to benchmarks in the Retail & Consumer sector?

With an estimated multiple range of 10x - 18x, the transaction stands directly in line with historical averages for the Retail & Consumer sector (12.7x in 2021).

What sources support the information on this transaction?

The details of this transaction are sourced directly from the official corporate announcement published on the parties’ institutional website, ensuring primary-source verification of the closing and perimeter.

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