SAGACITY acquired by ACCENTURE
Context
Accenture acquired Sagacity, a London-based data analytics and customer intelligence firm, to strengthen Accenture Song's capabilities in the United Kingdom and Ireland. The acquisition brought Sagacity's technology and specialists into Accenture's existing customer operations and technology services, with a focus on expanding AI-driven customer intelligence. Sagacity's analytics capabilities were expected to support clients in utilities, retail, banking and telecommunications, helping them better understand customer behaviour, improve service delivery and strengthen customer retention. The transaction formed part of Accenture's broader acquisition strategy to expand its expertise in data and artificial intelligence. During its 2026 financial year, the group completed 17 acquisitions and reported having close to 110,000 professionals working in AI and data.
SAGACITY, which reported an EBITDA margin of [members only] in 2026, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.7x).
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Target
Founded in 2005 and based in London, Sagacity analyses customer data on behalf of large service companies. It cleans and enriches its clients’ customer records, identifies errors in billing and revenue collection, and builds the models that show who customers are, what they need and which ones are likely to leave, using its own data and analytics technology. Its clients are utilities, retailers, banks and telecoms operators, which hold large customer bases and run complex billing and service operations.
Ent. Value
£1–100M
Equity Value
[members only]
Multiples
EV / Revenue
[members only]
EV / EBITDA
[members only]
EV / EBIT
[members only]
Historical Financials (GBP)
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REFERENCES
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Acquirer: accenture