OAKLEY CAPITAL INVESTMENTS takes majority stake in XTEL
Context
Pan-European private equity investor Oakley Capital has entered into an agreement to acquire a majority equity stake in enterprise software provider XTEL. The transaction is being executed alongside existing shareholders Bain Capital and SilverTree Equity, with the latter remaining invested to actively support the company's next phase of growth. Evercore acted as the exclusive financial advisor to XTEL and the selling consortium throughout the transaction process. For Oakley Capital, the buyout is designed to leverage its extensive track record in backing European software champions to drive XTEL's international expansion into key growth markets such as Latin America and Asia-Pacific, while pursuing targeted M&A opportunities. Under the continued leadership of CEO Rob Mullen, the company will utilize this strategic backing to further enhance its AI tech stack, expand into adjacent product categories, and strengthen its mission-critical SaaS platform.
XTEL, which reported an EBITDA margin of in 2026, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.7x).
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Target
XTEL is a specialized software platform designed for revenue management and trade promotion optimization in the consumer goods industry. It enables companies to plan, execute, and optimize their trade promotions with retailers, driving improved profitability and growth. By analyzing vast amounts of sales, pricing, customer, and financial data, the platform empowers businesses to make data-driven decisions and enhance their bottom line. XTEL serves over 400 global brands, including Unilever, PepsiCo, and Johnson & Johnson, and supports more than €350 billion in annual trade spend. The company operates in a $11 billion consumer goods software market, driven by structural factors such as margin pressure on consumer goods companies, retailer consolidation, increasing access to consumer data, and the rising complexity of sales channels.
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REFERENCES
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Press release: view release
Target: xtel
Acquirer: oakley capital investments