LIVERAMP acquired by PUBLICIS GROUPE

Publicis Groupe has entered into a definitive agreement to acquire 100% of the share capital of US-based LiveRamp through an all-cash public tender offer. This landmark cross-border transaction represents Publicis' largest tech-driven acquisition since Epsilon, explicitly engineered to accelerate the group's digital capabilities in secure data co-creation, advanced data clean rooms, and agentic AI enterprise transformation. By internalizing LiveRamp's interoperable data collaboration platform and network, Publicis aims to combine these assets with its legacy data powerhouse Epsilon, its digital business transformation engine Publicis Sapient, and its proprietary Marcel platform. This unified ecosystem will empower corporate clients to securely connect fragmented internal and partner data streams, generating unique proprietary intelligence without exposing underlying consumer metrics. Operating within Publicis' high-growth Technology reporting segment, the acquired platform will preserve its foundational data-neutral positioning. This strategic maneuver materially enhances the group's mid-term financial outlook, expanding its served addressable market while driving net revenue and underlying EPS targets across upcoming fiscal years.