LIVERAMP acquired by PUBLICIS GROUPE
Context
Publicis Groupe has entered into a definitive agreement to acquire 100% of the share capital of US-based LiveRamp through an all-cash public tender offer. This landmark cross-border transaction represents Publicis' largest tech-driven acquisition since Epsilon, explicitly engineered to accelerate the group's digital capabilities in secure data co-creation, advanced data clean rooms, and agentic AI enterprise transformation. By internalizing LiveRamp's interoperable data collaboration platform and network, Publicis aims to combine these assets with its legacy data powerhouse Epsilon, its digital business transformation engine Publicis Sapient, and its proprietary Marcel platform. This unified ecosystem will empower corporate clients to securely connect fragmented internal and partner data streams, generating unique proprietary intelligence without exposing underlying consumer metrics. Operating within Publicis' high-growth Technology reporting segment, the acquired platform will preserve its foundational data-neutral positioning. This strategic maneuver materially enhances the group's mid-term financial outlook, expanding its served addressable market while driving net revenue and underlying EPS targets across upcoming fiscal years.
LIVERAMP, which reported an EBITDA margin of LOGIN in 2026, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
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Target
LiveRamp, is an American SaaS company operating a leading global data collaboration platform The platform delivers secure, privacy-compliant data connectivity and specialized data clean room environments, transforming fragmented and siloed enterprise datasets into a unified, actionable asset for multi-party analysis, media activation, and precision marketing measurement. The entity focuses on deep technological interoperability across the global digital ecosystem, systematically scaling its network effects by connecting publishers, cloud infrastructure providers, advertising platforms, and enterprise brands to orchestrate real-time data monetization and algorithmic AI modeling. LiveRamp has a business model that generates highly predictable recurring revenue.
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Historical Financials (USD)
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REFERENCES
Valuation range: EV 1b - 4b USD
Revenue range: 450M - 900M USD
EBITDA range: 100M - 200M USD
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: liveramp