NATURWOHL PHARMA (YOKEBE) acquired by PERRIGO COMPANY
Context
The acquisition of Naturwohl by Perrigo marks a major categorical advancement for the organization’s European self-care division. The strategic logic of this transaction hinges on a "category-entry" maneuver, merging the target’s technical operational depth in the weight management and dietary supplement space with the acquirer’s established pan-European distribution network and the commercial infrastructure of Omega Pharma. This structural alignment provides the combined entity with the marketing hardware and scientific talent necessary to address the increasing consumer demand for preventative health and nutritional optimization.
NATURWOHL PHARMA (YOKEBE), which reported an EBITDA margin of in 2015, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Healthcare & Pharma sector (15.9x).
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Target
Naturwohl Pharma GmbH is a German company of specialized health and wellness solutions. The organization operates primarily within the "meal replacement" category, prioritizing a technical product architecture based on shake and liquid formulations designed for metabolic optimization. Rather than following a generic nutritional model, the firm utilizes a science-led approach to dietary supplementation, providing a value proposition centered on quality, efficacy, and consumer trust. Its strategy is anchored in market share dominance within the German-speaking pharmacy and retail channels, acting as a primary partner for consumers seeking self-managed health improvements.
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REFERENCES
Revenue range: 25M - 50M EUR
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