At what enterprise value was SOFT COMPUTING acquired in 2019?

During the acquisition of SOFT COMPUTING by PUBLICIS GROUPE in 2019, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 20M - 50M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.4x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of SOFT COMPUTING when it was acquired by PUBLICIS GROUPE?

The estimated EV/EBITDA multiple for SOFT COMPUTING is in the range of 10x - 18x. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.4x. Join our community for free to access full valuation data and industry trends.

When was SOFT COMPUTING acquired by PUBLICIS GROUPE?

SOFT COMPUTING was acquired by PUBLICIS GROUPE in 2019.

What was the revenue of SOFT COMPUTING at the time of the deal?

The revenue of SOFT COMPUTING at the time of the deal is estimated to be in the range of 25M - 50M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of SOFT COMPUTING during the acquisition?

SOFT COMPUTING's EBITDA is estimated to be in the range of 0M - 5M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the SOFT COMPUTING acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the SOFT COMPUTING deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-completes-acquisition-of-soft-computing

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Home Database TMT (Tech, Media, Telecom)SOFT COMPUTING

01/2019

SOFT COMPUTING acquired by PUBLICIS GROUPE

FRANCE IT Services / Consulting & Integration / Data & AI Consulting EV 20M - 50M EUR

Context

The group has successfully completed the acquisition of a controlling stake in Soft Computing to establish market leadership in data marketing services within the French region. This strategic integration follows a multi-stage process, beginning with the purchase of a majority block from the founders, followed by a simplified mandatory tender offer and a planned compulsory buyout to delist the entity. The rationale for the move centers on reinforcing the group's technical expertise across the entire data value chain, specifically targeting the intersection of marketing automation and customer experience. By absorbing this specialized platform, the organization bolsters its ability to support the large-scale digital transformation initiatives of its diverse corporate client base. The partnership allows for significant operational synergies by combining the target’s deep expertise in data science and CRM with the group’s global scale and creative reach. This integration consolidates the group’s position as a primary partner for organizations seeking to navigate complex consumer data environments, establishing a robust technical foundation for future growth in the digital services landscape.

SOFT COMPUTING, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.4x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Soft Computing is a specialized technical consulting and services organization focused on the optimization of marketing performance through advanced data science. The organization’s business model centers on bridging the gap between complex information systems and consumer engagement strategies. Its value proposition is built on the deployment of technical experts who specialize in predictive modeling, CRM management, and real-time data integration to enhance the customer journey. Strategically, the firm focuses on the digital transformation of large-scale enterprises in the retail, financial services, and utility sectors. By utilizing proprietary data-driven methodologies, the entity helps organizations translate raw behavioral data into actionable industrial insights. The organization operates as a high-end technical partner, facilitating the transition toward automated and personalized marketing ecosystems within the European landscape.

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REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 25M - 50M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SOFT COMPUTING by PUBLICIS GROUPE are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).