ICM Wellness acquired by GBH (Groupe Bernard-Hayot)

Structured as a strategic acquisition, GBH takes control of ICM Wellness, the operator of the Keepcool and Neoness fitness networks. The transaction was announced on Monday, 22 September 2026, marking the entry of the Martinique‑based Groupe Bernard‑Hayot into the fitness sector after a long history in automotive distribution, food retail and diversified industrial activities. ICM Wellness, a family‑owned business, runs close to 300 clubs across France and Belgium and serves roughly 480,000 members under the two brands. The French fitness market, valued at more than €2.5 billion and comprising about 5,000 clubs, still exhibits a penetration rate of around 10 %, well below that of neighbouring countries, indicating ample room for growth. GBH intends to exploit this gap by adding approximately 150 new locations by 2030 and by investing in the renovation and modernization of existing facilities, thereby enhancing the member experience without eroding price competitiveness. The group emphasises that the quality of the brands, the commitment of their teams and the robustness of the underlying business model constitute the principal levers for scaling the operation in France, across Europe and eventually on a broader international stage. Both Keepcool and Neoness will be retained as distinct brands and will continue to be managed by their current executive teams, ensuring continuity while the parent company provides additional capital and strategic oversight. The acquisition delivers GBH an immediately operational platform in a high‑growth market, diversifying its portfolio and creating a new long‑term growth pillar that aligns with its broader diversification strategy. The deal was executed without public disclosure of the purchase price; financing is expected to combine internal cash resources with external debt facilities, consistent with GBH’s prudent capital structure. This transaction therefore expands the group’s footprint into the wellness arena while preserving the operational strengths that have driven ICM Wellness’s success to date.