At what enterprise value was BOATS GROUP acquired in 2020?

You can find the full valuation details of BOATS GROUP on mynth capital. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.8x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of BOATS GROUP when it was acquired by PERMIRA?

The exact EV/EBITDA multiple for BOATS GROUP is available on mynth capital. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.8x. Join our community for free to access full valuation data and industry trends.

When was BOATS GROUP acquired by PERMIRA?

BOATS GROUP was acquired by PERMIRA in 2020.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the BOATS GROUP acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the BOATS GROUP deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.permira.com/news-and-insights/announcements/permira-funds-to-acquire-majority-stake-in-boats-group-from-funds-advised-by-apax-partners

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Home Database TMT (Tech, Media, Telecom)BOATS GROUP

12/2020

PERMIRA takes majority stake in BOATS GROUP

UNITED STATES Media & Internet / E-commerce & Marketplaces EV 500M - 1.5b USD

Context

Boats Group has been acquired by a vehicle backed by Permira funds, representing a majority equity interest in the online marine classifieds provider. The transaction was announced in December 2020 and is subject to customary closing conditions, with an expected completion in the first quarter of 2021. The acquisition follows a period of ownership by funds advised by Apax Partners, during which Boats Group expanded its brand portfolio and technology suite. The buyer aims to accelerate Boats Group's international expansion and deepen its product offering by applying Permira's experience in scaling digital platforms. The strategic intent includes leveraging network effects across the company's multiple marketplaces, enhancing data analytics capabilities, and pursuing adjacent services such as financing and insurance solutions. Permira intends to allocate capital to product innovation, geographic market entry and potential bolt‑on acquisitions that complement the existing portfolio. Post‑closing, Boats Group is expected to integrate additional technology modules, optimize broker and dealer workflows, and increase the share of recurring subscription revenue. The combined entity should achieve higher operational efficiency through shared services and centralized data infrastructure, while offering a broader suite of tools to its dealer network. Market impact is anticipated to be a consolidation of fragmented online marine listings, providing buyers with a more comprehensive inventory and sellers with improved outreach mechanisms.

BOATS GROUP, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Boats Group, headquartered in Miami, Florida, operates a portfolio of online marketplaces that facilitate the purchase and sale of boats and yachts worldwide. The company manages Boat Trader, YachtWorld and boats.com, each providing searchable listings, multimedia content and dealer directories for private buyers, commercial brokers and marine retailers. Its platform aggregates inventory from thousands of dealers, enabling real‑time pricing, vehicle specifications and financing options. Revenue is generated through subscription fees from dealers, transaction commissions, advertising placements and value‑added services such as inventory management tools. Over three decades, the firm expanded its geographic footprint to cover North America, Europe, Australia and parts of Asia, supporting multilingual interfaces and localized market data. Recent product development emphasizes AI‑driven merchandising, mobile‑first user experiences, and integrated dealer dashboards that streamline lead management and reporting. The business model relies on network effects: a larger inventory attracts more buyers, which in turn draws additional sellers and service providers. Technology investments have produced automated valuation models, predictive buyer matching and enhanced search algorithms that reduce transaction friction. The company reports millions of monthly unique visitors and processes thousands of vehicle transactions annually, positioning it as a central hub in the marine e‑commerce ecosystem.

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List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
12/2025	GENERAL ATLANTIC / CPP INVESTMENTS	BOATS GROUP	UNITED STATES	Media & Internet	Boats Group has received a strategic growth investment from General Atlantic and CPP Investments, while Permira partially exited its position and retained a significant minority stake. The transaction, announced in December 2025, includes board appointments for the new investors and is slated to close in the first half of 2026 pending customary conditions

REFERENCES

Valuation range: EV 500M - 1.5b USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BOATS GROUP by PERMIRA are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: boats group

Acquirer: permira