EX NIHILO acquired by L CATTERTON
Context
L Catterton has successfully entered into an exclusive agreement to acquire a significant minority shareholding in EX NIHILO from Eurazeo and the organization’s founders. This strategic transaction marks the exit of the previous financial sponsor after a highly successful two-year partnership characterized by rapid international expansion and organizational structuring. The strategic rationale for the move centers on leveraging the new acquirer’s global reach and deep consumer-sector expertise to propel the brand into its next phase of development, specifically targeting increased market penetration in the Americas and Asia. The partnership focuses on preserving the firm’s core creative DNA while professionalizing its global operational footprint. Under the new arrangement, the founders and the current management team will reinvest significantly, ensuring long-term alignment and continuity of the firm’s vision. The integration is designed to bolster the entity’s capacity for high-level artistic collaborations and technological innovation in scent personalization. This move reinforces the brand's position as a premier "success story" in the global haute parfumerie landscape, providing the financial and strategic depth necessary to achieve market leadership within its specialized category.
EX NIHILO, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
EX NIHILO is a specialized luxury fragrance organization headquartered in Paris, operating within the high-growth "niche" segment of the perfume industry. The entity’s business model is built on absolute creative freedom, deviating from traditional mass-market constraints to offer exclusive, high-quality olfactory experiences. Its value proposition is centered on the intersection of avant-garde innovation and artisanal savoir-faire, notably through its proprietary "Osmologue" technology, which allows for the high-level personalization of existing scents. Strategically, the organization focuses on selective distribution through high-end boutiques and prestigious global retailers, targeting a sophisticated international clientele. By leveraging artistic collaborations and maintaining a strong brand identity rooted in Parisian elegance, the firm facilitates the professionalization of the personalized luxury scent market. The organization’s strategy emphasizes sustainable growth through creative excellence and operational agility in the global luxury landscape.
Ent. Value
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Equity Value
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Multiples
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
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REFERENCES
Revenue range: 100M - 200M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: l catterton