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DIGISEG

Acquired by

HAWK INFINITY SOFTWARE

DENMARK Software REV [1m DKK - 100m DKK] 06/2025

Target

DIGISEG

Acquirer

HAWK INFINITY SOFTWARE

Context

HAWK Infinity, a Norwegian investment company focusing on software companies in Scandinavia, has successfully acquired Digiseg, a Danish AdTech provider. The transaction is structured as a buyout where the existing management team and founders will retain their roles and continue to drive the operational business forward in a new strategic partnership with the sponsor. Clearwater acted as the exclusive sell-side financial adviser to the owners of the acquired entity. This transaction represents a highly strategic platform investment for HAWK Infinity, which operates with a long-term investment horizon. For the acquirer, securing a remarkably lean and highly scalable business with a proven post-cookie technology provides a significant competitive edge. The sponsor's deep industry expertise and available dry powder will serve to further support the company's existing growth trajectory, enabling accelerated market penetration and product development. The partnership allows the management team to leverage the acquirer's structural support and strategic sparring capabilities to navigate the next phase of expansion. This operation serves as a strong market signal regarding the ongoing sector consolidation within the digital advertising and AdTech verticals.

DIGISEG, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (13.6x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Digiseg is a Denmark-based technology company specializing in privacy-centric digital advertising solutions. Operating primarily in the AdTech space, the company has developed a highly scalable software platform designed to map digital advertising to household characteristics without relying on traditional cookies or tracking mechanisms. This robust technological infrastructure enables advertisers to target audiences and measure campaign performance across all devices, media types, and operating systems in a post-cookie landscape. From a market positioning perspective, the firm has established itself as a pioneer and market-leading platform in cookie-free targeting. The business model is predicated on providing high-fidelity data solutions that drive measurable ROI for a blue-chip client base, having supported over 10 billion ad impressions globally for prominent brands such as IKEA, Nike, and Vodafone.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

Year
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EBITDA
EBIT
2025
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2024
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Other operations with DIGISEG

REFERENCES

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: digiseg

Acquirer: hawk infinity software