Hawk Infinity Software (HIS) has entered into a definitive agreement to acquire 100% of Symplify Technologies AB. The deal structure includes a "contingent consideration" (earn-out) mechanism, where additional payments will be granted if Symplify meets ambitious free cash flow growth targets over the coming years. The strategic rationale for HIS is to integrate a market-leading customer engagement tool into its growing software ecosystem, capitalizing on Symplify's established presence in the FinTech and Sports-betting niches. The acquisition was funded through a combination of available liquidity, release from escrow accounts, and an equity issue in HIS toward its parent, Hawk Infinity AS. For Symplify, joining the Hawk Infinity group provides the financial backing necessary to further develop its AI capabilities and scale its global SME customer base.

Symplify Technologies is a Swedish-based SaaS provider specialized in comprehensive customer engagement solutions. Its platform integrates an omni-channel CRM with advanced marketing automation, conversion rate optimization (CRO), and AI-driven capabilities. Founded in 2000, the organization has scaled its international presence with offices in Canada, Denmark, and Spain, serving over 200 global customers across high-growth verticals such as FinTech, Sports-betting, Retail, and Education. The business model centers on empowering SMEs and enterprise clients to manage complex customer journeys through a single interoperable platform, emphasizing high availability and data-driven personalization.