At what enterprise value was SYMPLIFY TECHNOLOGIES acquired in 2025?

During the acquisition of SYMPLIFY TECHNOLOGIES by HAWK INFINITY SOFTWARE in 2025, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 300M - 700M NOK. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 13.2x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of SYMPLIFY TECHNOLOGIES when it was acquired by HAWK INFINITY SOFTWARE?

The estimated EV/EBITDA multiple for SYMPLIFY TECHNOLOGIES is in the range of 5x - 12x. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 13.2x. Join our community for free to access full valuation data and industry trends.

What was the revenue of SYMPLIFY TECHNOLOGIES at the time of the deal?

The revenue of SYMPLIFY TECHNOLOGIES at the time of the deal is estimated to be in the range of 150M - 250M NOK. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of SYMPLIFY TECHNOLOGIES during the acquisition?

SYMPLIFY TECHNOLOGIES's EBITDA is estimated to be in the range of 25M - 50M NOK. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the SYMPLIFY TECHNOLOGIES acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the SYMPLIFY TECHNOLOGIES deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://live.euronext.com/en/products/equities/company-news/2025-02-10-hawk-infinity-software-agreement-acquisition

← DATABASE

Home Database TMT (Tech, Media, Telecom)SYMPLIFY TECHNOLOGIES

02/2025

SYMPLIFY TECHNOLOGIES

Acquired by

HAWK INFINITY SOFTWARE

SWEDEN Software / CRM & Sales EV 300M - 700M NOK

SYMPLIFY TECHNOLOGIES acquired by HAWK INFINITY SOFTWARE

SWEDEN Software / CRM & Sales EV 300M - 700M NOK

Context

Hawk Infinity Software (HIS) has entered into a definitive agreement to acquire 100% of Symplify Technologies AB. The deal structure includes a "contingent consideration" (earn-out) mechanism, where additional payments will be granted if Symplify meets ambitious free cash flow growth targets over the coming years. The strategic rationale for HIS is to integrate a market-leading customer engagement tool into its growing software ecosystem, capitalizing on Symplify's established presence in the FinTech and Sports-betting niches. The acquisition was funded through a combination of available liquidity, release from escrow accounts, and an equity issue in HIS toward its parent, Hawk Infinity AS. For Symplify, joining the Hawk Infinity group provides the financial backing necessary to further develop its AI capabilities and scale its global SME customer base.

SYMPLIFY TECHNOLOGIES, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (13.2x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Symplify Technologies is a Swedish-based SaaS provider specialized in comprehensive customer engagement solutions. Its platform integrates an omni-channel CRM with advanced marketing automation, conversion rate optimization (CRO), and AI-driven capabilities. Founded in 2000, the organization has scaled its international presence with offices in Canada, Denmark, and Spain, serving over 200 global customers across high-growth verticals such as FinTech, Sports-betting, Retail, and Education. The business model centers on empowering SMEs and enterprise clients to manage complex customer journeys through a single interoperable platform, emphasizing high availability and data-driven personalization.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (NOK)

Year

Rev

EBITDA

EBIT

2024

2023

Other operations with SYMPLIFY TECHNOLOGIES

REFERENCES

Valuation range: EV 300M - 700M NOK

Revenue range: 150M - 250M NOK

EBITDA range: 25M - 50M NOK

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SYMPLIFY TECHNOLOGIES by HAWK INFINITY SOFTWARE are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: hawk infinity software