CYTOSPORT acquired by HORMEL FOODS
Context
Hormel Foods closed its acquisition of CytoSport Holdings, the maker of Muscle Milk products, on August 12, 2014. Hormel Foods bought the Benicia, California-based sports nutrition business from the Pickett family, which founded it in 1998, and from TSG Consumer Partners, giving both sellers a full exit. The purchase price was , against total 2014 annual sales expected to be . Hormel Foods said it expected the acquisition to add about 5 cents per share in fiscal 2015, with a neutral effect on fiscal 2014 earnings including transaction costs. The deal was announced as closed, so no closing conditions remain outstanding. CytoSport's brands, led by Muscle Milk, the top brand in the ready-to-drink protein beverage category, fit Hormel Foods' focus on protein and broaden its portfolio. The acquisition is intended as a growth catalyst for the Specialty Foods segment and extends the company's range of portable, protein-rich foods.
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Target
Founded in 2014 through Hormel Foods' acquisition of CytoSport Holdings, Inc., the business manufactures sports nutrition products under the Muscle Milk brand. Its portfolio spans ready-to-drink beverages, protein-based powders, sports nutrition bars and energy chews. In 2017, CytoSport introduced Evolve, a plant-based and vegan protein line featuring shelf-stable shakes, powders and bars made with pea protein. The company targets athletes, fitness enthusiasts and consumers seeking convenient protein options across retail channels. Its dual-brand approach pairs a mainstream sports nutrition label with a plant-based alternative, addressing a broadening range of dietary preferences within the category.
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Other operations with CYTOSPORT
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 04/2019 | PEPSICO | CYTOSPORT | UNITED STATES | Food Products |
REFERENCES
Valuation range: EV 300M - 700M USD
Revenue range: 250M - 500M USD
EBITDA range: 25M - 50M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Acquirer: hormel foods