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M&A

CRAYON

Acquired by

SOFTWAREONE

NORWAY IT Services EV [1b EUR - 100b EUR] 07/2025

Target

CRAYON

Acquirer

SOFTWAREONE

Context

SoftwareOne has successfully completed a recommended voluntary public tender offer to acquire 100% of the issued and outstanding shares of Crayon, marking a transformative merger between two of the world’s leading providers of software and cloud solutions. This strategic transaction creates a global heavyweight with operations in over 70 countries, combining the target’s deep expertise in IT optimization with the acquirer’s extensive global distribution network. The strategic rationale for the move centers on achieving a dominant market position in the hyperscaler ecosystem, particularly in reinforcing the partnership with Microsoft to deliver industrialized cloud and AI services at scale.

CRAYON, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 13.0x average currently observed in the TMT (Tech, Media, Telecom) sector.

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Crayon is a specialized technology services organization focused on the optimization and innovation of corporate IT landscapes. The entity’s business model is built on an advisory-led framework, providing multinational enterprises with strategic guidance on software acquisition, cloud cost management, and high-level digital transformation. Its value proposition is centered on maximizing return on investment for complex cloud and data environments through proprietary software asset management methodologies and AI-enabled analytics. Strategically, the firm prioritizes long-term partnerships with global hyperscalers to deliver scalable infrastructure solutions across diverse industrial sectors. By maintaining a highly skilled workforce dedicated to technical proficiency and cost transparency, the firm facilitates the transition toward automated and secure digital ecosystems. The organization operates as a critical technical partner for organizations seeking to navigate the structural complexities of modern software licensing and cloud governance.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

Year
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EBITDA
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2024
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2023
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Other operations with CRAYON

mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.