TYRRELLS acquired by AMPLIFY SNACK BRANDS
Context
Investcorp has agreed to sell Tyrrells to the US-based Amplify Snack Brands. This exit marks the culmination of a highly successful three-year holding period for Investcorp, during which sales and EBITDA more than doubled. The value creation strategy focused on aggressive international expansion (international sales grew from 20% to 40% of total) and product diversification beyond potato crisps into popcorn and vegetable chips. For Amplify, buying Tyrrells instantly provides a global platform to launch its own US brands (like SkinnyPop) into Europe and Australia.
Investcorp had previously taken control of the company through an LBO in 2013.
TYRRELLS, which reported an EBITDA margin of LOGIN in 2016, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2002 at Tyrrells Court Farm, Herefordshire, Tyrrells is a premium manufacturer of hand-cooked potato and vegetable crisps. Known for its distinctively English brand identity and high-quality ingredients, the company expanded its portfolio to include popcorn and savoury nibbles.
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Historical Financials (GBP)
Other operations with TYRRELLS
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 08/2013 | INVESTCORP | TYRRELLS | UNITED KINGDOM | Food Processing | Investcorp has acquired Tyrrells Potato Crisps from Langholm Capital for �100 million. The transaction provides an exit for Langholm, which had backed the founder William Chase in 2008. Investcorp's investment thesis focuses on accelerating Tyrrells' international expansion. While the brand is well-established in the UK, Investcorp identifies significant white space in Europe and North America for premium "English" snacks. The plan involves increasing distribution channels abroad and potentially exploring bolt-on acquisitions to broaden the product range. |
REFERENCES
Valuation range: EV 300M - 700M GBP
Revenue range: 100M - 200M GBP
EBITDA range: 5M - 25M GBP
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).