Viva Wine Group takes majority stake in Delta Wines

Delta Wines has been acquired by Viva Wine Group, creating a combined entity that operates across eight European countries and serves sixteen markets. The agreement was signed in early 2025 and anticipates closing in May 2025, after regulatory approvals and financing arrangements are completed. Both parties have aligned their corporate structures to facilitate a seamless integration of Delta Wines into Viva Wine Group's existing B2B segment. The acquisition supports Viva Wine Group's objective to broaden its geographic reach beyond the Nordics and to deepen its product offering in continental Europe. By adding Delta Wines' established distribution network, procurement expertise, and customer relationships, the buyer expects to enhance its market coverage, achieve cost efficiencies in sourcing, and accelerate cross‑selling opportunities. The strategic fit is reinforced by similar business models, complementary market channels, and shared focus on entrepreneurial management. Post‑closing, the combined organization will consolidate Delta Wines into the B2B division, while retaining the B2C e‑commerce platform as a distinct unit. Integration plans include harmonizing IT systems, aligning sales teams, and leveraging joint procurement to improve margin performance. The expected outcome is a more diversified revenue base, stronger competitive positioning in the European wine sector, and the ability to deliver incremental value through operational synergies and expanded market access.