VIVA WINE GROUP takes majority stake in DELTA WINES
Context
Delta Wines has been acquired by Viva Wine Group, creating a combined entity that operates across eight European countries and serves sixteen markets. The agreement was signed in early 2025 and anticipates closing in May 2025, after regulatory approvals and financing arrangements are completed. Both parties have aligned their corporate structures to facilitate a seamless integration of Delta Wines into Viva Wine Group's existing B2B segment. The acquisition supports Viva Wine Group's objective to broaden its geographic reach beyond the Nordics and to deepen its product offering in continental Europe. By adding Delta Wines' established distribution network, procurement expertise, and customer relationships, the buyer expects to enhance its market coverage, achieve cost efficiencies in sourcing, and accelerate cross‑selling opportunities. The strategic fit is reinforced by similar business models, complementary market channels, and shared focus on entrepreneurial management. Post‑closing, the combined organization will consolidate Delta Wines into the B2B division, while retaining the B2C e‑commerce platform as a distinct unit. Integration plans include harmonizing IT systems, aligning sales teams, and leveraging joint procurement to improve margin performance. The expected outcome is a more diversified revenue base, stronger competitive positioning in the European wine sector, and the ability to deliver incremental value through operational synergies and expanded market access.
DELTA WINES, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the AgriFood sector (10.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Delta Wines was founded in 1985 and has developed into a B2B wine supplier operating across six European countries. The firm sources a broad portfolio of still and sparkling wines from producers in traditional and emerging regions, then distributes them to retailers, hospitality groups, and foodservice operators. Its procurement strategy emphasizes long‑term contracts and volume aggregation to secure competitive pricing, while its product offering combines well‑known international labels with niche boutique selections. Customer relationships are managed through dedicated sales teams that provide tailored portfolio advice, inventory management, and logistics coordination. The company maintains regional warehouses and leverages a centralized IT platform to optimize order processing, demand forecasting, and delivery scheduling. Delta Wines generates revenue by applying a margin on purchased wine volumes and by offering value‑added services such as private‑label development and market insight reports. The firm’s market presence is anchored by a dominant position in the Dutch market, complemented by growing shares in Poland, the Czech Republic, Belgium, Finland, and Norway. Its business model relies on scale, procurement expertise, and a diversified channel mix that includes on‑premise, off‑premise, and specialist accounts, enabling resilient earnings across varying consumption trends.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 50M - 150M EUR
Revenue range: 100M - 200M EUR
EBITDA range: 5M - 25M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: delta wines
Acquirer: viva wine group