Centric Software signed a definitive agreement to acquire 100% of Contentserv for an Enterprise Value of €220 million. This strategic move aims to integrate Contentserv’s AI-driven PXM capabilities into Centric’s existing PLM and retail planning ecosystem. The transaction allows Centric to expand its value proposition beyond the design and development phase into the commercialization and digital experience phase, creating a unified flow from "product concept to consumer." By bridging the gap between product development (PLM) and online sales optimization (PIM/PXM), the combined entity enables brands to handle the increasing complexity of multi-channel distribution and constant SKU variations while maintaining a personalized and contextualized brand experience across global marketplaces.

CONTENTSERV, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (13.6x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.