SPORTS CAR CENTER acquired by WETTERI

The strategic acquisition of the Sports Car Center Airport Helsinki service business marks a significant milestone in the group’s "Ohittamaton" strategy, designed to double its used car sales volume and establish a dominant technical footprint in the Finnish capital. The strategic rationale for the transaction centers on the acquisition of high-value technical infrastructure and a specialized workforce without the requirement to absorb existing used-car inventory. This allows the organization to deploy its own proprietary used-car concept in a premium, high-traffic location while immediately benefiting from a profitable, brand-familiar maintenance operation. The partnership is structured to ensure operational continuity, with the target’s personnel transferring to the group to maintain service quality for a blue-chip clientele. Furthermore, the transaction includes a strategic real estate lease, providing the group with a turnkey operational base in one of the region’s busiest marketplaces. By integrating this platform, the group strengthens its capability to provide end-to-end digital and physical vehicle support, reinforcing its standing as a primary consolidator in the Nordic automotive retail sector. This move facilitates long-term geographic expansion while optimizing the group’s service-to-sales ratio.