SPORTS CAR CENTER acquired by WETTERI
Context
The strategic acquisition of the Sports Car Center Airport Helsinki service business marks a significant milestone in the group’s "Ohittamaton" strategy, designed to double its used car sales volume and establish a dominant technical footprint in the Finnish capital. The strategic rationale for the transaction centers on the acquisition of high-value technical infrastructure and a specialized workforce without the requirement to absorb existing used-car inventory. This allows the organization to deploy its own proprietary used-car concept in a premium, high-traffic location while immediately benefiting from a profitable, brand-familiar maintenance operation. The partnership is structured to ensure operational continuity, with the target’s personnel transferring to the group to maintain service quality for a blue-chip clientele. Furthermore, the transaction includes a strategic real estate lease, providing the group with a turnkey operational base in one of the region’s busiest marketplaces. By integrating this platform, the group strengthens its capability to provide end-to-end digital and physical vehicle support, reinforcing its standing as a primary consolidator in the Nordic automotive retail sector. This move facilitates long-term geographic expansion while optimizing the group’s service-to-sales ratio.
SPORTS CAR CENTER, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Industry & Manufacturing sector (11.1x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
The service business of Sports Car Center Airport Helsinki is a specialized technical organization providing comprehensive maintenance and mechanical repair solutions for premium and volume automotive brands. The entity’s business model is centered on high-quality technical support for a diverse portfolio, including Volvo, Mercedes-Benz, and Land Rover, operating out of a strategic logistics hub near Helsinki Airport. Its value proposition lies in its manufacturer-aligned service standards and the deployment of a highly skilled technical workforce to manage complex vehicle electronics and mechanical lifecycles. Strategically, the firm focuses on the professionalization of the aftermarket experience, ensuring high customer retention through reliability and proximity to major transit corridors. By operating as a authorized service partner for specialized and electric vehicle brands, the organization facilitates the operational continuity of modern corporate and private fleets within the Finnish capital region.
Ent. Value
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 0M - 15M EUR
Revenue range: 5M - 25M EUR
EBITDA range: 0M - 5M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).