At what enterprise value was WISMO GROUP (EX K.W. BRUUN) acquired in 2024?

During the acquisition of WISMO GROUP (EX K.W. BRUUN) by GLOBAL AUTO HOLDINGS in 2024, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 3b - 100b DKK. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Industry & Manufacturing industry currently tracks an average EBITDA multiple of 11.2x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of WISMO GROUP (EX K.W. BRUUN) when it was acquired by GLOBAL AUTO HOLDINGS?

The estimated EV/EBITDA multiple for WISMO GROUP (EX K.W. BRUUN) is in the range of 5x - 12x. For comparison, the Industry & Manufacturing sector currently shows an average EBITDA multiple of 11.2x. Join our community for free to access full valuation data and industry trends.

What was the revenue of WISMO GROUP (EX K.W. BRUUN) at the time of the deal?

The revenue of WISMO GROUP (EX K.W. BRUUN) at the time of the deal is estimated to be in the range of 5b - 100b DKK. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of WISMO GROUP (EX K.W. BRUUN) during the acquisition?

WISMO GROUP (EX K.W. BRUUN)'s EBITDA is estimated to be in the range of 750M - 1.3b DKK. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the WISMO GROUP (EX K.W. BRUUN) acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the WISMO GROUP (EX K.W. BRUUN) deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.globalautoholdings.com/news/news-acquisition/

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Home Database Industry & ManufacturingWISMO GROUP (EX K.W. BRUUN)

12/2024

WISMO GROUP (EX K.W. BRUUN) acquired by GLOBAL AUTO HOLDINGS

DENMARK Automotive / Retail & Services / Dealerships EV 3b - 100b DKK

Context

Global Auto Holdings Limited has completed the acquisition of K.W. Bruun’s import and digital businesses, specifically encompassing K.W. Bruun Import A/S and K.W. Bruun NxT A/S. The transaction, which includes the acquisition financing architecture, transfers a platform from the Danish automotive group into the buyer's global network. This acquisition expands the purchasing group's international portfolio, which operates 164 franchise dealerships across the United States, Canada, the United Kingdom, and Ireland, representing more than 40 car brands. The transaction marks the buyer's entry into the European automotive import segment and enhances its technological capabilities. K.W. Bruun operates as a large-scale Nordic car importer and distributor, managing logistics and spare parts for international brands including Peugeot, Citroën, DS, Opel, Mitsubishi, Fiat, Alfa Romeo, Jeep, Hongqi, and Voyah across Denmark and Sweden. The post-closing corporate strategy focuses on leveraging the acquired digital business concepts to drive mobility and communication innovations, establishing a dual position in both automotive retail and digitalized importing services throughout Europe.

WISMO GROUP (EX K.W. BRUUN), which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Industry & Manufacturing sector (11.2x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Wismo Group (formerly known as K.W. Bruun) operates as an automotive importer and distributor specializing in the Nordic market. The company’s business model is split into two primary operational segments: vehicle importation and digital mobility solution development. Within its core import division, the group serves as a large-scale regional distributor, managing logistics, supply chain operations, and original equipment manufacturer (OEM) branded spare parts for international automotive brands including Peugeot, Citroën, DS, Opel, Mitsubishi, Fiat, Alfa Romeo, Jeep, Hongqi, and Voyah. The organization’s operational architecture supports a distribution network spanning over 70 years of activity, with a primary geographic presence in Denmark and Sweden. Through its dedicated subsidiaries, including K.W. Bruun Import A/S and K.W. Bruun NxT A/S, the platform designs and scales proprietary digital business concepts tailored for mobility, communication, and fleet connectivity. This structure combines traditional automotive logistics with software-driven consumer and corporate services to address evolving commercial transport demands across Northern Europe.

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REFERENCES

Valuation range: EV 3b - 100b DKK

Revenue range: 5b - 100b DKK

EBITDA range: 750M - 1.3b DKK

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of WISMO GROUP (EX K.W. BRUUN) by GLOBAL AUTO HOLDINGS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: wismo group (ex k.w. bruun)

Acquirer: global auto holdings