Xellent acquired by Asc Investment

ASC Investment has announced the acquisition of ContiTrade France SAS from the Continental Group, as part of a carve-out transaction aimed at divesting Continental's French tire service and distribution activities under the BestDrive network. This decision is in line with Continental's strategy to refocus on its core activities and streamline its service portfolio. The divested business includes 130 company-owned service centers, as well as all associated operational activities, including teams, infrastructure, and customer base. Following the transaction, the entity has been rebranded as Xellent SAS and will continue to operate under the BestDrive franchise network, while becoming legally and operationally independent. The acquirer, ASC Investment, is an industrial holding company specializing in carve-out transactions and complex situations in Europe. It has extensive experience in acquiring assets spun off from large groups and transforming them into autonomous and high-performing platforms. The transaction is driven by a value-creation strategy focused on organizational simplification and operational improvement. The new owner plans to transform Xellent into a more agile and customer-centric player by optimizing internal processes, modernizing information systems, and enhancing the operational efficiency of the network. The goal is also to support commercial growth and improve profitability through better resource allocation and a more entrepreneurial organization.