Initiative & Finance / Isatis Capital invest in Pure Trade Worldwide

FRANCE Chemicals & Materials / Packaging & Containers REV €10–30M

Context

Initiative & Finance supported the management team of Pure Trade Worldwide in gaining independence from its parent company, The Brand Nation. This transformative spin-off allowed the CEO and his partners to take majority control of the capital, with Initiative & Finance acting as a minority financial partner.

Pure Trade Worldwide, which reported an EBITDA margin of [members only] in 2015, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Industry & Manufacturing sector (11.7x in 2026).

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Target

Founded in 1996, Pure Trade is a prominent player in the market for high-end promotional products and packaging specifically tailored for luxury cosmetic and perfume brands. The group operates a "fabless" business model, leveraging an extensive international network of certified suppliers to offer flexible, eco-friendly, and innovative designs. Its client roster includes prestigious names such as Dior, Guerlain, YSL, and Armani. Headquartered in Paris, the company has a global presence with offices in New York, Hong Kong, London, and Barcelona.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2015

2014

Other operations with Pure Trade Worldwide

Other operations with Pure Trade Worldwide
Date	Acquirer	Target	Country	Sector
07/2023	AGIC CAPITAL	PURE TRADE WORLDWIDE	FRANCE	Packaging & Containers
03/2020	SPARRING CAPITAL	PURE TRADE WORLDWIDE	FRANCE	Packaging & Containers

Other operations with Initiative & Finance / Isatis Capital

Other operations with Initiative & Finance / Isatis Capital
Date	Acquirer	Target	Country	Sector
05/2026	INITIATIVE & FINANCE	AIRESS	FRANCE	HVAC
10/2025	INITIATIVE & FINANCE	YMAG	FRANCE	Industry-Specific Software
05/2019	INITIATIVE & FINANCE	NORD COFFRAGE	FRANCE	Equipment Rental
12/2018	INITIATIVE & FINANCE	PRIMELIS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics

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05/2015	MULTI-COLOR CORPORATION (MCC)	BARAT	FRANCE	Labels & Adhesives
04/2015	IDEX CORPORATION	NOVOTEMA	ITALY	Plastics
01/2015	UI INVESTISSEMENT	GAULT & FRÉMONT	FRANCE	Paper & Cardboard
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11/2014	IMERYS	S&B INDUSTRIAL MINERALS	GREECE	Construction Materials
10/2014	CVC	PAROC GROUP	FINLAND	Construction Materials
07/2014	MYERS INDUSTRIES	SCEPTER CORPORATION	CANADA	Plastics
04/2014	MBO+	COSMOGEN	FRANCE	Packaging & Containers

REFERENCES

Revenue range: REV €10–30M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Pure Trade Worldwide by Initiative & Finance / Isatis Capital are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: pure trade worldwide

Acquirer: initiative & finance / isatis capital

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Pure Trade Worldwide, a French company specialised in Packaging & Containers, by Initiative & Finance and Isatis Capital in 2015. Ownership has since evolved, leading to a subsequent transaction with Sparring Capital in March 2020 (see the dedicated deal page for details).

What was Pure Trade Worldwide’s revenue at the time of the deal?

At the time of the transaction, Pure Trade Worldwide’s annual revenue was estimated within the €10–30M range (FY 2015). Detailed financial figures are available to members.

How does the valuation of Pure Trade Worldwide compare to benchmarks in the Industry & Manufacturing sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. By way of comparison, in 2026 companies in the Industry & Manufacturing sector are valued at a multiple of 11.7x EBITDA.

What sources support the information on this transaction?

The details of this transaction are sourced directly from the official corporate announcement published on the parties’ institutional website, ensuring primary-source verification of the closing and perimeter.

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