Onestaff acquired by Proman

PROMAN has completed the acquisition of the French startup Onestaff. This transaction marks the group's second major digital acquisition within a year, following the integration of the online agency Iziwork. The strategic rationale for the deal is to bridge the gap between traditional temporary staffing and the burgeoning freelance economy. By integrating Onestaff’s AI-driven matching technology and its database of 60,000 independent professionals, PROMAN can now offer corporate clients a seamless choice between temporary employment contracts and freelance service agreements. The deal is particularly significant given Onestaff's resilience, having secured its legal standing after a five-year judicial procedure, and its recent pivot to profitability. For PROMAN, the partnership provides an immediate foothold in the retail, beauty, and events sectors with a scalable, low-overhead digital model. This move highlights a broader trend among European staffing giants to "buy rather than build" digital capabilities, ensuring they remain relevant to a workforce increasingly seeking flexibility and digital-first interactions.