Context

Trail Capital has successfully completed a strategic investment in Marcadé via its SLAM fund, acquiring a significant stake to fuel the agency's international 2028 Roadmap. The operation is strictly engineered to trigger a transition of ownership, inviting five key managers to the cap table alongside the founder. To adequately capitalize this new cycle, the deal structure incorporates a debt package designed to support an aggressive organic and external growth strategy. This partnership is aimed at tripling the group's revenue from €20M to €60M by 2028 by establishing new local hubs in high-growth regions such as the Middle East (Dubai) and the United States.

Target

Marcadé is a premier event organization agency specializing in designing and producing highly exclusive, artistic events for top-tier global luxury brands. Uniquely positioned within the demanding high jewelry segment, the firm boasts significant barriers to entry and strong differentiation from competitors focused predominantly on fashion shows. Operating through established domestic and international offices, notably serving as an Asian production hub, the agency caters to an elite portfolio of prestigious clients. Driven by a desire to perfectly replicate its bespoke artistic staging globally, the enterprise plans to aggressively expand its geographic footprint, particularly targeting the Middle East and North America, while continuously exploring external growth opportunities.