Trail Capital invests in Marcadé
Context
Trail Capital has successfully completed a strategic investment in Marcadé via its SLAM fund, acquiring a significant stake to fuel the agency's international 2028 Roadmap. The operation is strictly engineered to trigger a transition of ownership, inviting five key managers to the cap table alongside the founder. To adequately capitalize this new cycle, the deal structure incorporates a debt package designed to support an aggressive organic and external growth strategy. This partnership is aimed at tripling the group's revenue from €20M to €60M by 2028 by establishing new local hubs in high-growth regions such as the Middle East (Dubai) and the United States.
Marcadé, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, standing directly in line with the average observed in the Business Services sector (10.4x in 2024).
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Target
Marcadé is a premier event organization agency specializing in designing and producing highly exclusive, artistic events for top-tier global luxury brands. Uniquely positioned within the demanding high jewelry segment, the firm boasts significant barriers to entry and strong differentiation from competitors focused predominantly on fashion shows. Operating through established domestic and international offices, notably serving as an Asian production hub, the agency caters to an elite portfolio of prestigious clients. Driven by a desire to perfectly replicate its bespoke artistic staging globally, the enterprise plans to aggressively expand its geographic footprint, particularly targeting the Middle East and North America, while continuously exploring external growth opportunities.
Ent. Value
€50–150M
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
10x–18x
EV / EBIT
10x–18x
Historical Financials (EUR)
Similar deals in Professional Services
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 07/2024 | TELEMOS CAPITAL | PERMIAN | NORWAY | Accounting & Audit |
| 04/2024 | ABENEX | EUROPA GROUP | FRANCE | Marketing & Events |
| 03/2024 | PROMAN | ONESTAFF | FRANCE | Temp Work / Staffing |
| 03/2024 | ADIT (AGENCE POUR LA DIFFUSION DE L'INFORMATION TECHNOLOGIQUE) | DEFENSE CONSEIL INTERNATIONAL (DCI) | FRANCE | Consulting & Audit |
| 03/2024 | CINVEN | ALTER DOMUS | LUXEMBOURG | Accounting & Audit |
| 03/2024 | HIG CAPITAL | STRADA | UNITED STATES | HR & Capital |
| 02/2024 | FREELANCE.COM | STA GROUPE | FRANCE | Temp Work / Staffing |
| 02/2024 | TORGHATTEN AQUA | INAQ | NORWAY | Strategy & Management |
| 01/2024 | ANDERA PARTNERS | MEOGROUP | FRANCE | Consulting & Audit |
| 01/2024 | CHARTERHOUSE | TWO CIRCLES | UNITED KINGDOM | Marketing & Events |
REFERENCES
Valuation range: EV €50–150M
Revenue range: €10–30M
EBITDA range: €0–5M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 10x - 18x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Marcadé by Trail Capital are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: marcadé
Acquirer: trail capital
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