At what enterprise value was MARCADÉ acquired in 2024?

During the acquisition of MARCADÉ by TRAIL CAPITAL in 2024, the transaction's Enterprise Value is estimated to be in the range of 50M - 150M EUR.

What was the EV/EBITDA of MARCADÉ when it was acquired by TRAIL CAPITAL?

The estimated EV/EBITDA multiple for MARCADÉ is in the range of 10x - 18x.

When was MARCADÉ acquired by TRAIL CAPITAL?

MARCADÉ was acquired by TRAIL CAPITAL in 2024.

What was the revenue of MARCADÉ at the time of the deal?

The revenue of MARCADÉ at the time of the deal is estimated to be in the range of 10M - 30M EUR.

What was the EBITDA of MARCADÉ during the acquisition?

MARCADÉ's EBITDA is estimated to be in the range of 0M - 5M EUR.

How is the data for the MARCADÉ acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the MARCADÉ deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.trailcapital.eu/fr/actualites/trail-investit-dans-lagence-marcade-pour-accelerer-sa-croissance

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Home Database Business ServicesMARCADÉ

03/2024

MARCADÉ acquired by TRAIL CAPITAL

FRANCE Professional Services / Marketing & Events EV 50M - 150M EUR

Context

Trail Capital has successfully completed a strategic investment in Marcadé via its SLAM fund, acquiring a significant stake to fuel the agency's international 2028 Roadmap. The operation is strictly engineered to trigger a transition of ownership, inviting five key managers to the cap table alongside the founder. To adequately capitalize this new cycle, the deal structure incorporates a debt package designed to support an aggressive organic and external growth strategy. This partnership is aimed at tripling the group's revenue from €20M to €60M by 2028 by establishing new local hubs in high-growth regions such as the Middle East (Dubai) and the United States.

MARCADÉ, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Business Services sector (11.5x).

-> Deep-dive in Business Services market trends

Target

Marcadé is a premier event organization agency specializing in designing and producing highly exclusive, artistic events for top-tier global luxury brands. Uniquely positioned within the demanding high jewelry segment, the firm boasts significant barriers to entry and strong differentiation from competitors focused predominantly on fashion shows. Operating through established domestic and international offices, notably serving as an Asian production hub, the agency caters to an elite portfolio of prestigious clients. Driven by a desire to perfectly replicate its bespoke artistic staging globally, the enterprise plans to aggressively expand its geographic footprint, particularly targeting the Middle East and North America, while continuously exploring external growth opportunities.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2024

2023

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Date	Acquirer	Target	Country	Sector
07/2024	ARDIAN	DIAM	FRANCE	Marketing & Events
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03/2024	CINVEN	Alter Domus	LUXEMBOURG	Accounting & Audit
03/2024	ADIT (AGENCE POUR LA DIFFUSION DE L'INFORMATION TECHNOLOGIQUE)	DEFENSE CONSEIL INTERNATIONAL (DCI)	FRANCE	Consulting & Audit
02/2024	FREELANCE.COM	STA GROUPE	FRANCE	Temp Work / Staffing
02/2024	TORGHATTEN AQUA	INAQ	NORWAY	Strategy & Management
01/2024	ANDERA PARTNERS	MEOGROUP	FRANCE	Consulting & Audit
01/2024	CHARTERHOUSE	TWO CIRCLES	UNITED KINGDOM	Marketing & Events
08/2023	FREELANCE.COM	OPENWORK	FRANCE	Temp Work / Staffing

REFERENCES

Valuation range: EV 50M - 150M EUR

Revenue range: 10M - 30M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of MARCADÉ by TRAIL CAPITAL are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: marcadé

Acquirer: trail capital