LABELIUM
Acquired by
QUALIUM
LABELIUM acquired by QUALIUM
Target
LABELIUM
Acquirer
QUALIUM
Context
Qualium Investissement successfully positioned itself to acquire Labelium, a high-growth Paris-based digital marketing agency. This transaction followed Labelium's 2014 management buyout (OBO) with Keensight Capital and Isai Gestion, during which the company attracted multiple unsolicited acquisition offers. The deal was structured as a secondary leveraged buyout (LBO), with Qualium securing a narrow majority stake (51-60%), while Labelium's founding managers retained the remaining shares.
LABELIUM, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a level LOGIN the 13.1x average currently observed in the TMT (Tech, Media, Telecom) sector.
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Target
Labelium is a Paris-based digital agency specializing in SEO, SEA, social media, and video marketing. With around 200 consultants, mostly abroad, its business model focuses on acquiring digital ad space and keywords for clients. Labelium operates globally, with a strong presence in North America (offices in New York, Mexico, Montreal, Miami, Los Angeles, and San Francisco) and plans to expand further into Asia.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (EUR)
Other operations with LABELIUM
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 07/2021 | CHARTERHOUSE | LABELIUM | FRANCE | AdTech | Charterhouse Capital Partners acquired Labelium, a leading Paris-based digital marketing agency. This transaction marked a significant milestone, as Labelium had more than doubled in size since its previous acquisition by Qualium Investissement in 2018. Charterhouse outbid competitors IK Investment Partners and Naxicap Partners in the final round of bidding, which was managed by Cambon Partners. This acquisition enabled the exit of Qualium Investissement who had acquired Labelium in 2018 for EUR140 million, when the company's EBITDA was EUR11 million and revenue stood at EUR22 million. |
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