GROUPE CPK (CARAMBAR POULAIN KREMA) acquired by EURAZEO
Context
Following an 18-month "marathon" process, Eurazeo acquired a portfolio of 14 brands from the US giant Mondelez. Eurazeo outbid PAI Partners and Katjes by proposing a robust industrial project. The transition required the creation of a new HQ, recruiting 230 people for corporate functions, and an ambitious EUR35M industrial investment plan—including the repatriation of Terry's production from Poland to Strasbourg. The goal was to transform these "orphan brands" into an autonomous French champion by tripling marketing spend and targeting a 15% EBITDA margin within 5 years.
GROUPE CPK (CARAMBAR POULAIN KREMA), which reported an EBITDA margin of in 2017, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (10.7x).
-> Deep-dive in AgriFood market trends
Target
CPK is a French confectionery leader created in 2017 following the carve-out of 14 iconic brands from Mondelez. The portfolio includes household names such as Carambar, Poulain, Krema, Lutti (acquired in 2018), Michoko, Malabar, and Terry's. The group operates three production sites and one workshop in France, employing over 900 people.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Other operations with GROUPE CPK (CARAMBAR POULAIN KREMA)
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 07/2025 | FERRARA CANDY COMPANY | GROUPE CPK (CARAMBAR POULAIN KREMA) | FRANCE | Food Products |
REFERENCES
Valuation range: EV 300M - 700M EUR
Revenue range: 250M - 500M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: eurazeo