At what enterprise value was EASY CASH acquired in 2025?

You can find the full valuation details of EASY CASH on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.1x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of EASY CASH when it was acquired by OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS?

The exact EV/EBITDA multiple for EASY CASH is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.1x. Join our community for free to access full valuation data and industry trends.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the EASY CASH acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the EASY CASH deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.cfnews.net/L-actualite/LBO/Operations/MBO/Easy-Cash-revalorise-son-tour-de-table-536919

← DATABASE

Home Database Retail & ConsumerEASY CASH

07/2025

EASY CASH acquired by OUEST CROISSANCE, MULTICROISSANCE & OCÉAN PARTICIPATIONS

FRANCE Retail / Specialized Retail / Second-hand Goods REV 1m EUR - 100m EUR

Context

The management team of Easy Cash strengthened its equity position in a capital reorganization backed by historical shareholder Ouest Croissance Gestion and two new regional investors, Multicroissance and Océan Participations. This operation provides the group with fresh capital to accelerate its strategic ambitions. The roadmap focuses on three main pillars: geographical expansion of the physical store network, acceleration of e-commerce and digital channels, and the development of premium services (such as the 2-year warranty) to match new-product retail standards. The five original founders remain shareholders alongside the management team and financial partners, ensuring continuity in the brand's values. The franchise network's turnover is approaching €300 million, compared to €150 million in 2017

As a reminder, the company had previously received an investment from Ouest Croissance in 2017.

EASY CASH, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.1x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2025

2024

Other operations with EASY CASH

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
10/2017	OUEST CROISSANCE	EASY CASH	FRANCE	Retail	Ouest Croissance injected less than €5 million into Easy Cash to acquire a minority stake of slightly under 20%. This fundraising is specifically designed to accelerate the group's territorial density, focusing on opening new company-owned branches (subsidiaries) in the city centers of major French metropolises. The transaction also marks the entry of the network leader since 2010, into the capital structure. The historical founders based in Mérignac remain majority shareholders but accepted a slight dilution. Beyond physical expansion, the funds are intended to upgrade the group's digital offering to boost e-commerce revenues. The consolidated revenue of the franchise network is €150 million.

REFERENCES

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of EASY CASH by OUEST CROISSANCE / MULTICROISSANCE / OCÉAN PARTICIPATIONS are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: ouest croissance / multicroissance / océan participations