Context

The management team of Easy Cash strengthened its equity position in a capital reorganization backed by historical shareholder Ouest Croissance Gestion and two new regional investors, Multicroissance and Océan Participations. This operation provides the group with fresh capital to accelerate its strategic ambitions. The roadmap focuses on three main pillars: geographical expansion of the physical store network, acceleration of e-commerce and digital channels, and the development of premium services (such as the 2-year warranty) to match new-product retail standards. The five original founders remain shareholders alongside the management team and financial partners, ensuring continuity in the brand's values. The franchise network's turnover is approaching €300 million, compared to €150 million in 2017

Target

Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.