Ouest Croissance, Multicroissance & Océan Participations invest in Easy Cash
Context
The management team of Easy Cash strengthened its equity position in a capital reorganization backed by historical shareholder Ouest Croissance Gestion and two new regional investors, Multicroissance and Océan Participations. This operation provides the group with fresh capital to accelerate its strategic ambitions. The roadmap focuses on three main pillars: geographical expansion of the physical store network, acceleration of e-commerce and digital channels, and the development of premium services (such as the 2-year warranty) to match new-product retail standards. The five original founders remain shareholders alongside the management team and financial partners, ensuring continuity in the brand's values. The franchise network's turnover is approaching €300 million, compared to €150 million in 2017
As a reminder, Easy Cash had previously welcomed Ouest Croissance to its capital in 2017.
Easy Cash, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average observed in the Retail & Consumer sector (12.5x in 2025).
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Target
Easy Cash is a French leader in the "buy-and-sell" market of pre-owned goods from individuals. The network operates numerous points of sale, primarily through a franchise model. Easy Cash offers a wide range of products—including high-tech, telephony, multimedia, and video games all tested and sold with a warranty.
Ent. Value
[members only]
Equity Value
[members only]
Multiples
EV / Revenue
[members only]
EV / EBITDA
[members only]
EV / EBIT
[members only]
Historical Financials (EUR)
Other operations with Easy Cash
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 10/2017 | OUEST CROISSANCE | EASY CASH | FRANCE | Second-hand Goods |
Other operations with Ouest Croissance / Multicroissance / Océan Participations
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 09/2024 | OUEST CROISSANCE / BPIFRANCE | TEXELIS | FRANCE | Heavy Duty & Special Vehicles |
| 11/2020 | OUEST CROISSANCE | VAC - HARDOUIN-LOC | FRANCE | Equipment Rental |
| 09/2018 | OUEST CROISSANCE | LES VEDETTES DE PARIS | FRANCE | Marine Passenger |
| 10/2017 | OUEST CROISSANCE | EASY CASH | FRANCE | Second-hand Goods |
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REFERENCES
Revenue range: REV 1m EUR - 100m EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Easy Cash by Ouest Croissance / Multicroissance / Océan Participations are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: ouest croissance / multicroissance / océan participations
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