Crosta Mollica acquired by European Pizza Group (EPG)

Led by a consortium of existing institutional shareholders including Perwyn, PAI Partners, and Nestlé, the definitive merger agreement integrates Crosta Mollica and European Pizza Group into a single consolidated corporate entity. Announced in September 2026, this cross-border transaction actively combines the British consumer brand with the continental industrial operator. The financial architecture of the deal aligns the private equity fund Perwyn, which formally acquired its equity stake in Crosta Mollica in January 2024, alongside the European Pizza Group ownership structure controlled by PAI Partners and the Swiss conglomerate Nestlé. Entering this ownership transition, Crosta Mollica demonstrated exceptional commercial momentum, generating sales of €50–100M following a 71.7% year-over-year retail sales surge pushing dedicated brand volumes to 100.6 million pounds. Historical filings with Companies House further validated this trajectory, recording a net profit of 8.1 million pounds for the fiscal year ending in June 2025. Through this structural consolidation, the newly merged holding company commands a vast commercial footprint projecting 1 billion euros in aggregated retail sales across the European food market. As part of the integration protocol, the corporate governance of the unified entity undergoes a strategic reorganization while rigorously preserving localized operational continuity. David Milner, the current Executive Chairman of Crosta Mollica, formally steps into the role of Chief Executive Officer for the overarching combined group. Despite the finalized merger at the shareholder level, European Pizza Group and Crosta Mollica will explicitly continue to function as legally and commercially separate business units during the initial operational phase. Consequently, Tom Sirett retains his position as Chief Executive Officer of Crosta Mollica, while Matthias Casanova maintains his existing mandate as Chief Executive Officer of European Pizza Group. The strategic rationale articulated by David Milner focuses on deploying the massive industrial scale of European Pizza Group to rapidly accelerate the geographic expansion of Crosta Mollica across continental Europe, notably targeting the highly contested French market where private label brands currently control 45 percent of category volumes against incumbents like Marie and Dr. Oetker. Conversely, the transaction allows European Pizza Group to instantly capture a lucrative positioning within the British supermarket landscape. No immediate alterations to the established manufacturing supply chains of either Crosta Mollica or European Pizza Group are planned following the execution of this corporate fusion.