COPLI acquired by VEEVA SYSTEMS

Veeva Systems has acquired Copli, a company specializing in artificial intelligence solutions for Medical, Legal, and Regulatory (MLR) review processes in the life sciences industry. The acquisition marks the integration of Copli into Veeva, with the immediate launch of Veeva Falcon MLR, a new AI-powered solution designed to automate the validation cycles of promotional and medical content. The goal of this acquisition is to transform a historically manual and time-consuming process by introducing intelligent agents that can automatically execute compliance checks. These agents analyze marketing and medical content by comparing it to approved labels, local regulations, and internal laboratory standards to identify discrepancies and reduce the operational burden on MLR teams. The integration of Copli is part of Veeva's strategy to enhance its commercial content ecosystem, particularly around its PromoMats platform. Veeva Falcon MLR is designed to work natively with existing tools, enabling the gradual automation of repetitive tasks while maintaining a strict regulatory compliance framework. The acquisition is accompanied by a rapid integration approach: Copli becomes a technological building block within Veeva, while continuing to develop its solutions under the Falcon MLR brand. The product and management teams from Copli are being integrated into Veeva's structure to accelerate the product roadmap and adoption among pharmaceutical and biotechnology clients.