At what enterprise value was ADEVINTA acquired in 2021?

You can find the full valuation details of ADEVINTA on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the TMT (Tech, Media, Telecom) industry currently tracks an average EBITDA multiple of 14.8x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of ADEVINTA when it was acquired by PERMIRA?

The exact EV/EBITDA multiple for ADEVINTA is available on mynth capital. For comparison, the TMT (Tech, Media, Telecom) sector currently shows an average EBITDA multiple of 14.8x. Join our community for free to access full valuation data and industry trends.

When was ADEVINTA acquired by PERMIRA?

ADEVINTA was acquired by PERMIRA in 2021.

What was the revenue of ADEVINTA at the time of the deal?

The revenue of ADEVINTA at the time of the deal is estimated to be in the range of 1b - 3b EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of ADEVINTA during the acquisition?

ADEVINTA's EBITDA is estimated to be in the range of 450M - 900M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the ADEVINTA acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the ADEVINTA deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.permira.com/news-and-insights/announcements/permira-funds-announce-19bn-strategic-investment-in-adevinta

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Home Database TMT (Tech, Media, Telecom)ADEVINTA

07/2021

PERMIRA invests in ADEVINTA

NORWAY Media & Internet / E-commerce & Marketplaces REV 1b - 3b EUR

Context

Permira Funds has completed a strategic investment in Adevinta ASA, acquiring approximately 125 million shares from eBay Inc., which corresponds to a 10.2 % ownership stake. The transaction, announced on 14 July 2021, is scheduled to close in the fourth quarter of 2021 pending regulatory clearance and customary closing conditions. The share purchase forms part of eBay’s broader divestiture of its classifieds business, and the minority equity position aligns with Permira’s focus on technology and online marketplaces; Dipan Patel, Permira Partner and Head of Consumer, will join Adevinta’s Board of Directors following closing. The investment is intended to provide Adevinta with capital and strategic expertise to accelerate its growth trajectory, particularly in scaling transactional capabilities and launching next‑generation models in automotive, real estate, and employment segments. Permira’s experience in integrating large‑scale technology projects is expected to complement Adevinta’s existing operational framework, facilitating faster rollout of AI‑driven services and expansion into new verticals. The partnership also supports Adevinta’s ambition to deepen its professional customer offering while maintaining its consumer‑focused platform. Operationally, the deal grants Permira board representation, granting direct oversight of strategic initiatives and access to the firm’s network of industry specialists. Anticipated outcomes include enhanced platform functionality, increased monetisation of professional listings, and accelerated consolidation within the classifieds market. The collaboration is projected to improve margins through efficiency gains, broaden geographic reach, and strengthen Adevinta’s position in the evolving digital commerce ecosystem.

ADEVINTA, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Adevinta ASA operates a portfolio of online classified platforms that enable users to buy, sell and rent goods and services. The company’s portfolio includes Leboncoin in France, mobile.de and eBay Kleinanzeigen in Germany, Marktplaats in the Netherlands, and OLX in Brazil, among others. Each marketplace provides a searchable digital environment for categories such as automotive, real estate, jobs, and general merchandise. Revenue is generated primarily through fee‑based advertising, premium listings, and transaction‑related services offered to private sellers and professional dealers. The platforms serve both consumer‑direct listings and business‑to‑consumer channels, allowing professional merchants to access large audience bases. Adevinta’s business model relies on network effects, where increased user participation enhances listing quality and attracts additional advertisers. The company reports operations across 16 countries, reaching approximately one billion consumers. Since its spin‑off from eBay, Adevinta has pursued organic growth and selective acquisitions to expand geographic coverage and product depth.

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Other operations with ADEVINTA

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
11/2023	BLACKSTONE / PERMIRA	ADEVINTA	NORWAY	Media & Internet	Adevinta ASA is being acquired by Blackstone Inc. and Permira Advisers LLP in a joint transaction announced in November 2023. The deal follows a competitive process that concluded after the companies received regulatory clearance in key jurisdictions

REFERENCES

Revenue range: 1b - 3b EUR

EBITDA range: 450M - 900M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of ADEVINTA by PERMIRA are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: adevinta

Acquirer: permira