mynth
05/2023

REWARD GATEWAY acquired by EDENRED

UNITED KINGDOM Software / ERP, HR & Finance EV €1–10bn

Context

Edenred acquired 100% of Reward Gateway. Strategically, this is a "platform expansion" play. Edenred aims to take Reward Gateway's proven technology (currently strong in the UK/Australia) and roll it out across its own massive footprint in continental Europe (France, Belgium, Germany, Italy, Spain, Romania). By integrating Reward Gateway, Edenred evolves from being a simple provider of "lunch money" to a holistic "Employee Experience" platform, offering a one-stop-shop for benefits, discounts, and corporate culture tools.

REWARD GATEWAY, which reported an EBITDA margin of [members only] in 2022, is valued in this transaction at an EV/EBITDA multiple of 15x–25x, representing a premium to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.6x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Reward Gateway operates as a high-fidelity SaaS platform specializing in employee engagement, recognition, and internal communications. The organization functions as a centralized digital hub that enables employers to drive productivity through automated rewards, employee discounts, and peer-to-peer recognition tools. Rather than offering fragmented HR services, the firm utilizes a unified technical operational depth to manage global employee benefits and wellbeing programs under a single interface. Its value proposition resides in its ability to foster corporate culture and mitigate turnover through data-driven engagement insights and real-time communication modules.

Ent. Value

€1–10bn

Equity Value

[members only]

Multiples

EV / Revenue

Above 6x

EV / EBITDA

15x–25x

EV / EBIT

[members only]

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2022
€100–200M
€50–100M
[members only]
2021
€100–200M
€50–100M
[members only]

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REFERENCES

Valuation range: EV €1–10bn

Revenue range: €100–200M

EBITDA range: €50–100M

EV/Revenue range: Above 6x

EV/EBITDA range: 15x - 25x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of REWARD GATEWAY by EDENRED are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: reward gateway

Acquirer: edenred