Lumi Gruppen acquired 100% of the shares in Edrupt Holding AS to accelerate its transition into an AI-based education technology provider. The transaction is structured with an upfront cash payment of NOK 71.7 million, with the remaining consideration based on earn-out and outperformance targets for the 2025/2026 and 2026/2027 academic years. The acquisition was financed through existing bank facilities. The strategic rationale centers on integrating the target's scalable AI tools across the buyer's existing portfolio, diversifying revenue streams, and capturing growth in the digital exam preparation market. This deal represents a step change for the buyer, shifting its business model toward more technology-led, high-margin educational services.

EDRUPT, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the 10.9x average currently observed in the Retail & Consumer sector.

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