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07/2026

Butterfly Equity / GRAHAM PARTNERS take majority stake in CUSTOM FLAVORS

UNITED STATES Chemicals & Materials / Specialty Chemicals / Flavors & Fragrances REV 1m USD - 100m USD

Context

Butterfly and Graham Partners invested in Custom Flavors, the San Clemente, California-based flavours maker, in a transaction announced on July 22, 2026. The two sponsors also launched a flavour investment platform combining Custom Flavors with Target Flavors, a full-service flavour company serving the beverage, dairy, pharmaceutical and bakery industries that Graham had backed in November. Custom Flavors generated an EBITDA of $10–30M. Alex Wendling, who became chief executive in February when his father Mike Wendling moved to chairman, continued to lead the company with support from co-founders Mike Wendling and Steve Bishop. Scott Nadison, formerly president and chief executive of Mother Murphy's Flavors and president of sales at International Flavors & Fragrances, joined as president. The partnership was presented as giving Custom Flavors the resources to expand its scale, build its team and invest in its facilities, resulting in shorter expected lead times, expanded capacity and the ability to serve a broader range of customers. The Deal reported in June that Custom Flavors was working with Hexagon Capital Alliance on an auction process. Deloitte advised Butterfly and Graham on financial matters. Simpson Thacher & Bartlett and Dechert provided counsel to the sponsors, while Hexagon Capital Alliance gave financial advice to Custom Flavors and TALG provided counsel. Butterfly partner Aaron Kirkbride and Graham managing partner Andrew Snyder handled the transaction internally.

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Target

Custom Flavors develops flavour formulations for food and beverage producers, with applications spanning bakery, confectionery, snack foods, supplements, beverages and dairy products. The company was founded in 2005 by Mike Wendling and Steve Bishop and is headquartered in San Clemente, California. It works with manufacturers across those categories, supplying custom flavour development rather than off-the-shelf ingredients. Its offer centres on formulation work tailored to each customer's product brief, from initial development through to production-ready flavour systems.

Ent. Value

$1–100M

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2026
[members only]
$10–30M
[members only]
2025
[members only]
$10–30M
[members only]

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REFERENCES

EBITDA range: $10–30M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CUSTOM FLAVORS by Butterfly Equity / GRAHAM PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: custom flavors

Acquirer: butterfly equity / graham partners