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12/2016100%

Virgin America acquired by Alaska Air Group

UNITED STATES Transport & Logistics / Passenger Transport / Airlines EV $1–10bn

Context

Alaska Air Group, Inc. finalizes the complete merger of Virgin America Inc. to establish the fifth-largest passenger airline in the United States. Officially closed on December 14, 2016, the all-cash transaction overcomes a prior bidding war against JetBlue Airways. To finance the capital requirements, Alaska Air Group, Inc. utilizes $600 million of its own balance sheet cash while raising $2.0 billion in new corporate debt, alongside assuming $1.4 billion of the acquired entity's aircraft operating leases. This strategic consolidation aims to directly challenge the four largest domestic carriers, which historically control roughly 84 percent of the American market. By integrating the operations of Virgin America Inc., the unified corporate entity commands an active fleet of 286 aircraft executing 1,187 daily flights across 118 destinations in the United States, Mexico, Canada, Costa Rica, and Cuba. The combined aviation network transports 40 million customers annually and maintains major operating hubs in Seattle, Portland, Anchorage, San Francisco, and Los Angeles. The strategic rationale driving the buyer's investment committee centers on capturing heavy commuter traffic within California, specifically targeting the 175,000 daily passengers utilizing Golden State airports. Furthermore, the transaction physically expands the buyer's structural access to highly restricted slot-controlled hubs on the East Coast, explicitly adding capacity at Ronald Reagan Washington National Airport, John F. Kennedy International Airport, and LaGuardia Airport. Financial projections integrated into the transition plan anticipate the realization of $225 million in total net annual synergies upon full integration. The corporate transition requires an estimated $300 million to $350 million in one-time integration costs. Operational oversight of the newly formed subsidiary shifts to Ben Minicucci, who assumes the role of chief executive officer for the acquired airline, while Peter Hunt serves as subsidiary president operating out of the California regional headquarters. To execute the definitive merger agreement, Alaska Air Group, Inc. mandated a financial advisory consortium comprising BofA Merrill Lynch, UBS Investment Bank, and Cowen & Company, with O'Melveny & Myers LLP retained for legal structuring. Conversely, Virgin America Inc. relied on Evercore Group LLC for financial representation and Latham & Watkins LLP for legal counsel.

Virgin America, which reported an EBITDA margin of [members only] in 2015, is valued in this transaction at an EV/EBITDA multiple of 15x–25x.

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Target

Launched in August 2007 as a subsidiary of Virgin Group, Virgin America Inc. operates from its headquarters in Burlingame, California. The passenger airline focuses on the West Coast network, maintaining a strong operational foundation in the San Francisco and Los Angeles markets. Under the executive leadership of President and CEO David Cush, the company manages a dedicated workforce of 3,200 employees. The carrier's operational infrastructure relies on a standardized fleet consisting of 60 Airbus A319 and A320 aircraft, which average six years of age. These airplanes feature three distinct classes of service, in-flight WiFi, and power outlets located at every seat. On a daily basis, the airline executes c.200 flights serving c.20 cities within the United States alongside three destinations in Mexico. The company also manages the Elevate loyalty program for its frequent fliers. The initial capitalization of the airline involved VAI Partners LLC holding a 75 percent stake to comply with federal foreign ownership restrictions, while the remaining 25 percent was controlled by Richard Branson's Virgin Group.

Ent. Value

$1–10bn

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

15x–25x

EV / EBIT

Above 20x

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2015
$1–10bn
$150–250M
$100–200M
2014
$1–10bn
$150–250M
$100–200M

Other operations with Alaska Air Group

Other operations with Alaska Air Group
DateAcquirerTargetCountrySector
12/2023ALASKA AIR GROUPHAWAIIAN AIRLINESUNITED STATESAirlines

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REFERENCES

Valuation range: EV $1–10bn

Revenue range: $1–10bn

EBITDA range: $150–250M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 15x - 25x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Virgin America by Alaska Air Group are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

FAQ

What transaction does this page cover?

This page covers Alaska Air Group’s acquisition of 100% of Virgin America, an American company specialised in Passenger Transport, in 2016.

How was the acquisition of Virgin America by Alaska Air Group valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $1–10bn band, its EV/EBITDA multiple within the 15x - 25x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Virgin America’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Virgin America generated annual revenue estimated in the $1–10bn range and EBITDA in the $150–250M bracket (FY 2015). Detailed financial figures are available to members.

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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