SPAR GROUP acquired by HIGHWIRE CAPITAL

SPAR Group, Inc. is a US-based provider of merchandising, marketing, and distribution services to retailers and brands. Headquartered in Auburn Hills, Michigan, the company offers a broad suite of in‑store execution, planogram management, promotional support, and supply‑chain‑linked services that help clients improve brand presence and operational performance at the point of sale. Its platform combines field forces, technology, and analytics to support complex retail environments across multiple geographies. The company operates as a service‑driven, asset‑light organization, with revenue tied to outsourced labor, project execution, and recurring retail programs. Its client base spans mass merchandisers, grocery chains, and other retail formats, giving it exposure to consumer‑driven demand cycles and ongoing retail transformation. That structure supports a high‑level of customer entrenchment, with long‑term contracts and embedded service requirements that can create durable revenue streams.