When was SELLSY acquired by PSG EQUITY?

SELLSY was acquired by PSG EQUITY in 2022.

What was the revenue of SELLSY at the time of the deal?

The revenue of SELLSY at the time of the deal is estimated to be in the range of 5M - 25M EUR.

How is the data for the SELLSY acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the SELLSY deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://psgequity.com/news/sellsy-secures-55-million-from-psg-to-accelerate-growth

What is the average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026?

The average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026 is 15.1x.

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Home Database TMT (Tech, Media, Telecom)SELLSY

01/2022

PSG EQUITY invests in SELLSY

FRANCE Software / CRM & Sales REV 5M - 25M EUR

Context

US-based growth equity firm Providence Strategic Growth (PSG) has entered into an agreement to acquire a stake in Sellsy, a French provider of all-in-one Customer Relationship Management (CRM) and Financial Management System (FMS) software for SMEs. As part of this transaction, Sellsy is raising €55 million from the fund, which is also buying out historical minority shareholders, including investors from the previous funding round in late 2017. Following this equity restructuring, the management team (led by co-founders Alain Mevellec and Frédéric Coulais, alongside Co-CEO Victor Douek) will retain its majority ownership and continue to spearhead the company's development. For Sellsy, this partnership is designed to accelerate its growth, solidify its position in the French market, and drive its European expansion, with the ultimate goal of reaching the €100 million revenue milestone.

SELLSY, which reported an EBITDA margin of in 2021, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Sellsy is a French SaaS company founded in 2009, offering a comprehensive business management solution, including a CRM system, electronic invoicing, treasury management, accounting, and marketing automation, all enhanced with artificial intelligence tools, grouped in its Lead-to-Cash offering, enabling companies to efficiently manage their business processes, Sellsy has experienced a strong acceleration phase, combining sustained organic growth and three structuring acquisitions, allowing its internationalization, including the acquisition of the Spanish company Kippu, RocketChaet, and SendEthic, and has 23,000 customers and 180 employees spread across France and Spain.

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Historical Financials (EUR)

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2021

2020

Other operations with SELLSY

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
10/2025	TEAMSYSTEM	SELLSY	FRANCE	CRM & Sales

REFERENCES

Revenue range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SELLSY by PSG EQUITY are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: sellsy

Acquirer: psg equity