PRIMA ASSICURAZIONI
Acquired by
AXA
PRIMA ASSICURAZIONI acquired by AXA
Target
PRIMA ASSICURAZIONI
Acquirer
AXA
Context
Axa acquired a 51% stake in Prima Assicurazioni for EUR500 million. The deal includes put/call options for the remaining 49% based on future earnings. This strategic move allows Axa to double its motor insurance footprint in Italy and leverage Prima's best-in-class digital distribution technology.
PRIMA ASSICURAZIONI, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the 14.0x average currently observed in the Financial Services sector.
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in Financial Services market trends
Target
A leading European digital Managing General Agent (MGA) and Insurtech. Prima specializes in direct-to-consumer insurance for motor (car, motorcycle) and home (MRH), using advanced data analytics and a proprietary tech platform.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples Analysis
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (EUR)
Other operations with PRIMA ASSICURAZIONI
mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.