At what enterprise value was PRIMA ASSICURAZIONI acquired in 2026?

During the acquisition of PRIMA ASSICURAZIONI by AXA in 2026, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 500M - 1.5b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Financial Services industry currently tracks an average EBITDA multiple of 12.2x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PRIMA ASSICURAZIONI when it was acquired by AXA?

The estimated EV/EBITDA multiple for PRIMA ASSICURAZIONI is in the range of 5x - 12x. For comparison, the Financial Services sector currently shows an average EBITDA multiple of 12.2x. Join our community for free to access full valuation data and industry trends.

When was PRIMA ASSICURAZIONI acquired by AXA?

PRIMA ASSICURAZIONI was acquired by AXA in 2026.

What was the revenue of PRIMA ASSICURAZIONI at the time of the deal?

The revenue of PRIMA ASSICURAZIONI at the time of the deal is estimated to be in the range of 750M - 1.3b EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PRIMA ASSICURAZIONI during the acquisition?

PRIMA ASSICURAZIONI's EBITDA is estimated to be in the range of 100M - 200M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PRIMA ASSICURAZIONI acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PRIMA ASSICURAZIONI deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fusacq.com/buzz/axa-prend-une-participation-majoritaire-dans-l-assureur-italien-prima-pour-500-meur-a255883_be_

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Home Database Financial ServicesPRIMA ASSICURAZIONI

01/2026

PRIMA ASSICURAZIONI acquired by AXA

ITALY Insurance EV 500M - 1.5b EUR

Context

Axa acquired a 51% stake in Prima Assicurazioni for EUR500 million. The deal includes put/call options for the remaining 49% based on future earnings. This strategic move allows Axa to double its motor insurance footprint in Italy and leverage Prima's best-in-class digital distribution technology.

PRIMA ASSICURAZIONI, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Financial Services sector (12.2x).

-> Deep-dive in Financial Services market trends

Target

A leading European digital Managing General Agent (MGA) and Insurtech. Prima specializes in direct-to-consumer insurance for motor (car, motorcycle) and home (MRH), using advanced data analytics and a proprietary tech platform.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2025

2024

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05/2015	EXOR	PARTNERRE	UNITED STATES	Insurance
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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 750M - 1.3b EUR

EBITDA range: 100M - 200M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMA ASSICURAZIONI by AXA are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: prima assicurazioni

Acquirer: axa