At what enterprise value was PRIMA ASSICURAZIONI acquired in 2026?

During the acquisition of PRIMA ASSICURAZIONI by AXA in 2026, the transaction's Enterprise Value is estimated to be in the range of €500M–1.5bn.

What was the EV/EBITDA of PRIMA ASSICURAZIONI when it was acquired by AXA?

The estimated EV/EBITDA multiple for PRIMA ASSICURAZIONI is in the range of 5x - 12x.

What was the EV/Revenue multiple of PRIMA ASSICURAZIONI when it was acquired by AXA?

The estimated EV/Revenue multiple for PRIMA ASSICURAZIONI is in the range of below 1.5x.

When was PRIMA ASSICURAZIONI acquired by AXA?

PRIMA ASSICURAZIONI was acquired by AXA in 2026.

What was the revenue of PRIMA ASSICURAZIONI at the time of the deal?

The revenue of PRIMA ASSICURAZIONI at the time of the deal is estimated to be in the range of €1–10bn.

What was the EBITDA of PRIMA ASSICURAZIONI during the acquisition?

PRIMA ASSICURAZIONI's EBITDA is estimated to be in the range of €100–200M.

How is the data for the PRIMA ASSICURAZIONI acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PRIMA ASSICURAZIONI deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fusacq.com/buzz/axa-prend-une-participation-majoritaire-dans-l-assureur-italien-prima-pour-500-meur-a255883_be_

What is the average EV/EBITDA multiple for the Financial Services sector in 2026?

The average EV/EBITDA multiple for the Financial Services sector in 2026 is 12.3x.

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Home Database Financial ServicesPRIMA ASSICURAZIONI

01/2026

PRIMA ASSICURAZIONI acquired by AXA

ITALY Insurance EV €500M–1.5bn

Context

Axa acquired a 51% stake in Prima Assicurazioni for EUR500 million. The deal includes put/call options for the remaining 49% based on future earnings. This strategic move allows Axa to double its motor insurance footprint in Italy and leverage Prima's best-in-class digital distribution technology.

PRIMA ASSICURAZIONI, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 5x–12x, representing a discount to the average currently observed in the Financial Services sector (12.3x).

-> Deep-dive in Financial Services market trends

Target

A leading European digital Managing General Agent (MGA) and Insurtech. Prima specializes in direct-to-consumer insurance for motor (car, motorcycle) and home (MRH), using advanced data analytics and a proprietary tech platform.

Ent. Value

€500M–1.5bn

Equity Value

[members only]

Multiples

EV / Revenue

below 1.5x

EV / EBITDA

5x–12x

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2025

2024

Similar deals in Insurance

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
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11/2025	Davies	SCM Insurance Services	CANADA	Insurance
10/2025	CHEQUERS	CONFORMGEST	ITALY	Insurance
10/2025	PALOMAR	THE GRAY CASUALTY & SURETY	UNITED STATES	Insurance
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03/2025	ALLIANZ / BLACKROCK / T&D HOLDINGS	VIRIDIUM GROUP	GERMANY	Insurance
09/2024	TITLE RESOURCES GROUP (TRG)	DOMA	UNITED STATES	Insurance
07/2023	SANTIANE	JULIA ASSURANCE	FRANCE	Insurance

REFERENCES

Valuation range: EV €500M–1.5bn

Revenue range: €1–10bn

EBITDA range: €100–200M

EV/Revenue range: below 1.5x

EV/EBITDA range: 5x - 12x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMA ASSICURAZIONI by AXA are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: prima assicurazioni

Acquirer: axa