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01/2026

PRIMA ASSICURAZIONI acquired by AXA

ITALY Insurance EV 500M - 1.5b EUR

Context

Axa acquired a 51% stake in Prima Assicurazioni for EUR500 million. The deal includes put/call options for the remaining 49% based on future earnings. This strategic move allows Axa to double its motor insurance footprint in Italy and leverage Prima's best-in-class digital distribution technology.

PRIMA ASSICURAZIONI, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Financial Services sector (12.6x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

A leading European digital Managing General Agent (MGA) and Insurtech. Prima specializes in direct-to-consumer insurance for motor (car, motorcycle) and home (MRH), using advanced data analytics and a proprietary tech platform.

Ent. Value

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Multiples

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

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2025
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2024
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REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 750M - 1.3b EUR

EBITDA range: 100M - 200M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMA ASSICURAZIONI by AXA are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: prima assicurazioni

Acquirer: axa