Olaplex acquired by Henkel
Context
Henkel has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for a cash consideration of $2.06 per share. The deal has received unanimous approval from Olaplex’s Board of Directors and the irrevocable support of its controlling shareholder, Advent International. The strategic rationale for the acquisition is the integration of Olaplex’s patented "bond-building" technology and its strong professional-led distribution model into Henkel’s Consumer Brands infrastructure. This merger allows Henkel to fill a critical gap in its prestige portfolio, providing a springboard for accelerated innovation and molecular-level hair repair solutions. The acquisition is expected to be significantly value-creative, leveraging Henkel’s global scale to drive Olaplex’s next phase of international growth while reinforcing hair care as a cornerstone of Henkel’s long-term consumer strategy.
Olaplex, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 15x–25x.
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Target
Olaplex is a high-growth, science-led premium hair care brand founded on patented bond-building technology. The company operates a specialized business model focused on three main pillars, the professional stylist channel, specialty retail (such as Sephora), and direct-to-consumer e-commerce. Its product portfolio is centered on high-performance chemical formulations designed to repair damaged hair at the molecular level. Olaplex maintains a balanced global presence, with a dominant market share in North America and a rapidly expanding international footprint. Known for its strong emotional connection with professional stylists and "prestige" positioning, the brand serves as a bridge between salon-grade clinical results and at-home luxury maintenance, driving significant brand loyalty and high gross margins.
Ent. Value
$1–10bn
Equity Value
[members only]
Multiples
EV / Revenue
2x–6x
EV / EBITDA
15x–25x
EV / EBIT
[members only]
Historical Financials (USD)
Other operations with Henkel
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 02/2026 | HENKEL | STAHL | NETHERLANDS | Paints & Coatings |
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REFERENCES
Valuation range: EV $1–10bn
Revenue range: $250–500M
EBITDA range: $50–100M
EV/Revenue range: 2x - 6x
EV/EBITDA range: 15x - 25x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Olaplex by Henkel are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: olaplex
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