OLAPLEX acquired by HENKEL
Context
Henkel has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for a cash consideration of $2.06 per share. The deal has received unanimous approval from Olaplex’s Board of Directors and the irrevocable support of its controlling shareholder, Advent International. The strategic rationale for the acquisition is the integration of Olaplex’s patented "bond-building" technology and its strong professional-led distribution model into Henkel’s Consumer Brands infrastructure. This merger allows Henkel to fill a critical gap in its prestige portfolio, providing a springboard for accelerated innovation and molecular-level hair repair solutions. The acquisition is expected to be significantly value-creative, leveraging Henkel’s global scale to drive Olaplex’s next phase of international growth while reinforcing hair care as a cornerstone of Henkel’s long-term consumer strategy.
OLAPLEX, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (11.0x).
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Target
Olaplex is a high-growth, science-led premium hair care brand founded on patented bond-building technology. The company operates a specialized business model focused on three main pillars, the professional stylist channel, specialty retail (such as Sephora), and direct-to-consumer e-commerce. Its product portfolio is centered on high-performance chemical formulations designed to repair damaged hair at the molecular level. Olaplex maintains a balanced global presence, with a dominant market share in North America and a rapidly expanding international footprint. Known for its strong emotional connection with professional stylists and "prestige" positioning, the brand serves as a bridge between salon-grade clinical results and at-home luxury maintenance, driving significant brand loyalty and high gross margins.
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REFERENCES
Valuation range: EV 1b - 4b USD
Revenue range: 250M - 500M USD
EBITDA range: 50M - 100M USD
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: olaplex
Acquirer: henkel