At what enterprise value was OLAPLEX acquired in 2026?

During the acquisition of OLAPLEX by HENKEL in 2026, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 1b - 4b USD. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of OLAPLEX when it was acquired by HENKEL?

The estimated EV/EBITDA multiple for OLAPLEX is in the range of 15x - 25x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was OLAPLEX acquired by HENKEL?

OLAPLEX was acquired by HENKEL in 2026.

What was the revenue of OLAPLEX at the time of the deal?

The revenue of OLAPLEX at the time of the deal is estimated to be in the range of 250M - 500M USD. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of OLAPLEX during the acquisition?

OLAPLEX's EBITDA is estimated to be in the range of 50M - 100M USD. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the OLAPLEX acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the OLAPLEX deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.henkel.fr/presse-et-medias/communiques-et-actualites/2026-03-26-henkel-a-l-intention-d-acquerir-la-marque-premium-de-soins-capillaires-olaplex-2137870

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Home Database Retail & ConsumerOLAPLEX

02/2026

OLAPLEX acquired by HENKEL

UNITED STATES Consumer Products / Personal & Household / Hygiene & Beauty Brands EV 1b - 4b USD

Context

Henkel has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for a cash consideration of $2.06 per share. The deal has received unanimous approval from Olaplex’s Board of Directors and the irrevocable support of its controlling shareholder, Advent International. The strategic rationale for the acquisition is the integration of Olaplex’s patented "bond-building" technology and its strong professional-led distribution model into Henkel’s Consumer Brands infrastructure. This merger allows Henkel to fill a critical gap in its prestige portfolio, providing a springboard for accelerated innovation and molecular-level hair repair solutions. The acquisition is expected to be significantly value-creative, leveraging Henkel’s global scale to drive Olaplex’s next phase of international growth while reinforcing hair care as a cornerstone of Henkel’s long-term consumer strategy.

OLAPLEX, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Olaplex is a high-growth, science-led premium hair care brand founded on patented bond-building technology. The company operates a specialized business model focused on three main pillars, the professional stylist channel, specialty retail (such as Sephora), and direct-to-consumer e-commerce. Its product portfolio is centered on high-performance chemical formulations designed to repair damaged hair at the molecular level. Olaplex maintains a balanced global presence, with a dominant market share in North America and a rapidly expanding international footprint. Known for its strong emotional connection with professional stylists and "prestige" positioning, the brand serves as a bridge between salon-grade clinical results and at-home luxury maintenance, driving significant brand loyalty and high gross margins.

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Similar deals in Retail & Consumer

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
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01/2026	HIGHLINE WARREN	SPRAYWAY	UNITED STATES	Consumer Products	Highline Warren acquired the Sprayway brand from PLZ Corp in a transaction valuing the asset at approximately $300 million (based on reported deal rumors from late 2025). Both companies are portfolio companies of Pritzker Private Capital
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12/2025	HSG (FORMERLY SEQUOIA CAPITAL CHINA)	GOLDEN GOOSE	ITALY	Consumer Products	HSG acquired a majority controlling stake in Golden Goose from Permira in a transaction valuing the company at approximately EUR2.5 billion. This deal serves as a strategic alternative to the IPO that was withdrawn in 2024
10/2025	FRENCH FOOD CAPITAL / BPIFRANCE	SABRE PARIS	FRANCE	Consumer Products	The acquisition of a majority stake in Sabre Paris by FrenchFood Capital marks a significant milestone in the company's history, as it seeks to consolidate its growth trajectory and affirm its position in strategic international markets
09/2025	PLATINUM EQUITY	XD CONNECTS	NETHERLANDS	Consumer Products	Platinum Equity acquired XD Connects from Rivean Capital (formerly Gilde Buy Out Partners). The deal was structured as a merger with Solo Group to create a market leader with a ~10% market share in Europe
08/2025	KKR	KARO HEALTHCARE	Sweden	Consumer Products	KKR has finalized the 100% acquisition of Karo Healthcare from the EQT VIII fund in a transaction initially announced in April 2025. The strategic rationale for KKR is to capitalize on a pan-European platform already structured for significant scale
06/2025	PLATINUM EQUITY	SOLO GROUP	FRANCE	Consumer Products	Platinum Equity acquired 100% of Solo Group from the founder and management. Shortly after, Platinum acquired Dutch competitor XD Connects and merged it with Solo under a new holding entity (Sun II Ltd.)...

REFERENCES

Valuation range: EV 1b - 4b USD

Revenue range: 250M - 500M USD

EBITDA range: 50M - 100M USD

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of OLAPLEX by HENKEL are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: olaplex

Acquirer: henkel