PAI Partners takes majority stake in Looping Group

Looping Group is a leading European operator of regional leisure parks, managing a diverse portfolio of eighteen sites including theme parks, aquariums, animal parks, and water parks across eight countries. The company’s business model centers on a "proximity and authenticity" strategy, targeting local families and tourists with accessible, high-quality entertainment. Key assets include the Zoo de la Flèche and Bagatelle in France, as well as Drayton Manor in the UK. The group’s value proposition is built on an active buy-and-build platform, acquiring well-established local brands and enhancing their performance through targeted investments in new attractions, high-end accommodation (lodges), and improved digital ticketing and catering services. By focusing on essential leisure activities near urban centers, Looping maintains high customer loyalty and a resilient revenue stream across diverse European geographies.